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“Real salon owners, real results!”
Just a sample of
what salon owners around the world are saying about the Toolkit and
the impact it’s having on their business. Feel free to contact any
of the Toolkit owners whose testimonials appear below.
“…Just one letter mailed to 75 clients…16 sales for $2,500 in
takings…”
 “….we
took one letter, modified it slightly, and mailed it to 75 clients.
Sixteen of those clients booked at $130 each…for $2,080 in immediate
sales…plus, 1 of those clients booked for another 3 treatments and
another re-booked for one more treatment. So that was well over
$2,500 off that single letter. Plus, your suggestion for our
answering machine brought in 10 more sales in two weeks that we
wouldn’t have otherwise made….”
Pauline & Rebecca Elms, Edgecliff Skin Fitness, NSW (02) 9327-5994
“...Absolutely fantastic...sent letters from the Toolkit to just
179 clients and made $4,585!”
“I am so
glad I bought this Toolkit—I sent a letter from the Toolkit to 179
clients, took 24 bookings at $110 plus 9 of them brought friends @
$55 each. (Plus one of those friends bought $900 worth of treatments
and products) Then I sent letter #2 from the series and made another
FIVE sales at $110. Total sales of $4,585 from just TWO letters to a
few clients!”
Brigitte Benge, Me Skin & Body, South Yarra Victoria, 0402 108541
“…Great return on investment…”
 “I
sent out 1800 mother's day postcards (900 the first time and then a
second mailing of 900). My offer was a 30 minute Vibrational Beauty
Therapy facial treatment and a 15 minute session on one of our
massage tables for $77. I had 15 that booked and kept their
appointments for a total of $1155. Those 15 also bought $204 worth
of products while they were in the office. And we also upsold an
additional $3570 of other services from them coming in on the
offer.
So that's a total of $4929 less $750 spent on the postcard printing
and postage, for a net profit of $4179. I thought that was great
return on investment.”
Thalia Walkup, Natural Pain Solutions, Durant, Oklahoma, USA
580-931-9898
“…takings up an average of $600 a week since buying the
Toolkit…”
 “We’re
absolutely delighted. Our takings have gone up by $600 a week in the
past year, thanks entirely to the great marketing tools in the
Toolkit.
“Our
clients don’t just come in for one service or treatment any more,
they almost always book something additional. We wish we’d had these
tools years ago.”
Peter & Claire Lee, Nails Too, Reynella, South Australia (08)
8322-6333
“…$4000 in Gift Voucher sales in a single day…”
 “My
first week I sent out a letter for our "waxing only clients", and
for an investment of $10 for postage, I made over $400 in sales . I
also used another suggestion of value adding on our sign that we
have outside the salon. I had 15 clients book in, and this made a
week that was looking particularly quiet, turn into a very
profitable one.
“Then I used the Toolkit to construct an offer for my newsletter –
thanks to that single newsletter, I made a whopping $4,000 in Gift
Voucher sales on the day before Mother’s Day – literally doubled my
sales over the same day last year.
“All
this and I have only scratched the surface of useful information
contained within the kit. I thoroughly recommend it, wish I had
bought it years ago, would have saved me so much money on wasted
advertising that reaped no rewards.
Liz
Smith, 5th Avenue Day Spa, Wilston, Queensland. Phone
(07) 3856-2530
“It gets the phone ringing off the hook!”
 “After
attending a marketing seminar held by Greg Milner I became very
curious about the toolkit. I wanted to purchase one on the day but
my finances were a problem.
Both
Greg and Jill kept in touch by sending me interesting information on
marketing and ways to improve through advertising correctly.
One
time Jill sent me a copy of a successful ad that a toolkit owner had
used to gain more clients.
From
this particular ad I designed my own ad and printed up 10,000 flyers
and distributed them in the local area...and the phone hasn't
stopped ringing!
Everyone that calls want to book in immediately we don't have to
explain anything to them as the ad is self explanitary. All calls
are definite bookings so we have a conversion rate of 100% After the
huge success of this one ad I went out and purchased my toolkit
straight away without hesitation.”
Milli Dempsey, Barabrella’s Salon, Leichardt, NSW. Phone (02)
9564-1314
“..54% response from a single Toolkit sales letter…”
 “I
am amazed…I took one of the many sales letters in the Toolkit and
sent it out to clients with an offer in it…that one letter got a 54%
response. Then I ran a cheap ad from the Toolkit, and over a period
of 4 weeks picked up 25 new clients…twenty five!
“This has been one of the best business investment decisions I have
ever made.”
Janet Binns, The Bridge Holistic Centre, Nowra, NSW (02) 4421-2488
“…14 New Clients from just one idea from the Toolkit…”
 “Greg,
I wanted to let you know of the success I have had using one of your
suggestions from the Toolkit. I put this on my Sandwich Boards out
the front of the shop and on the main street 100 meters down. In 2
weeks I have had 14 new clients, all feeling like they got a great
deal and from them I have had other referrals and enquiries.
That’s about
$1000 new business in 2 weeks…and I only used some of your
suggestions!!!So everyone was more than pleased…and there is more to
come…I’ll keep you informed.
Thanks once again, Lyndy.”
Lyndy Saltmarsh,
Renew You, Sorrento, Victoria. +613- 59845772
“...ideas so clear…”
 “I
learned so much about marketing. I’ve been doing a lot wrong, but
now I have a clear understanding of how I should market my business.
I went home that night and completed a radio ad I’d been working on
for 10 weeks...I did it in one night as the ideas and
how to implement them were so clear.”
Mary Bozic, Glow Salon, Brisbane
“...just can’t put it down…”
 “When
I received the Toolkit, I couldn’t get it open fast enough. I love
to learn something new, and the ideas, concepts and actual hard
copy, has given me such excitement at the potential benefit it will
have on my Salon. I just can’t put it down, the layout is so easy to
read. The Toolkit has given me a sense of control over my own
destiny. I can't wait to see the Hair Salon version when it arrives,
and to be of any help developing it. Thank you so much.”
Kellie Horn, Emphasis on Hair, Townsville, Queensland (07) 4772-3936
“..thank God we got the Toolkit before we wasted any
more money on ads that don’t work…”
 “After
buying the Toolkit I completely re-wrote our radio ad…but the radio
station insisted on running the ad they wrote for us. It was
hopeless, we didn’t get a single response.
“Then they ran the ad I wrote after buying the Toolkit…amazing, we
got an instant response! This Toolkit is a brilliant business
investment, we have no hesitation in recommending it to any salon
owner.”
Dirk
and Melissa, Aqua Vitae Day Spa, Port Macquarie, NSW (02) 6584-4460
Why Salon Owners
are Raving About the
Essential Salon Owner’s Marketing Toolkit
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