Beauty Salon Equipment, don't buy without a plan

Beauty Salon Equipment, don't buy without a plan

Beauty Salon Equipment

Tanning Booths, Vichy showers, hydrotherapy tubs, microdermabrasion machines, IPL, facial machines, multi-purpose tables, software packages...Buying salon equipment is a crucial decision for any salon owner.

Beauty Salon Equipment Questions

And the biggest questions you must ask yourself when considering the purchase of any new equipment is

“Will it give me a return on my investment?”
“How much will it return?”
“How quickly will I get my money back?”

It’s important for any salon to make a great first impression for clients. So purchasing equipment such as furniture, the reception desk, light fittings and decorative equipment needs to be planned carefully so that together, it gives the impression of quality.

More importantly though, is the equipment to be used directly in the delivery of your treatments and services. And any decision to purchase salon equipment must be done with the head first, not the heart.

For example, one piece of equipment we endorse and recommend is Magic Tan, the type of tanning spray booth that you often see on Queer eye for the Straight Guy.

Artificial tanning is the fastest growing sector of the beauty business in the United States and Europe, and Magic Tan claims to be the fastest growing company in that sector.

Beauty Salon Equipment Buying Table

The table below is a Return on Investment calculator devised by Magic Tan to allow prospective purchasers to calculate how many treatments you need to book in per day or week to make a profit on the equipment. This is the type of analysis you should do on everything.

Number of
Customers		 Daily
Revenue
 Consum-
ables
 Leasing
costs
 Profit
per day
 Profit Per Month
 Profit Per Year
1
 5
 -9
 -40
 -4
 -140
 -1248
2
 90
 -18
 -40
 32
 832
 9,984
3
 135
 -27
 -40
 68
 1,768
 21,216
4
 180
 -36
 -40
 104
 2,704
 32,448
5
 225
 -45
 -40
 140
 3,640
 43,680
7
 315
 -63
 -40
 212
 5,512
 66,144
10
 450
 -90
 -40
 320
 8,320
 99,840
12
 540
 -108
 -40
 392
 10,192
 122,304
15
 675
 -135
 -40
 500
 13,000
 156,000

As you can see with this type of investment you would make money as long as you had more than one client use the systems per day. Because you can lease this equipment there is no initial outlay, the only issue is the risk of not getting enough clients.

You should use this same method to determine the cost/benefit of any equipment you’re considering buying.

Please feel free to copy this table to use for other investments.

To recieve your full free information pack on the Magic Tan System please fill in the form below.

About the Author...
For nearly 19 years, Greg was Executive Producer of News for Channels 7 & 9. Since 1996 he's advised and coached large and small companies on their public relations and marketing strategies. In 2004, one of those clients was a salon owner who complained there were no 'off-the-shelf' tools for the salon and spa industry to help them get more clients, and increase their average client spend. Later that year, Greg and salon sales specialist Jill Groves launched the Essential Salon Owner's Marketing Toolkit. By mid-2006, these simple tools were being used profitably by 587 salons and spas in 14 countries.  Click for more information

Jill Groves, author of 'Selling with Energy' coaching salon & spa owners on how to increase sales...and get staff to 'like crazy'...without them even realizing it.
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Salon owners listen intently as Greg Milner reveals the myths - and truth - about what actually works in salon & spa marketing
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Worldwide Salon Marketing Pty Ltd
144 Northwood St, Leederville WA 6007
Phone: +61-8-93884727