Beauty Salon Software

Good reasons to take some of the 'manual labour' out of running a salon - and some help on where to find the best software for you (see below)

If you own a salon with two or more employees, then you need a computer system and the appropriate beauty salon software loaded on it.

Why?
Because sales and selling is a numbers business, and numbers are what computers do best.
Salons often forget that the easiest people to market to are current clients or recent casual clients. Important fact: It is at least six times cheaper to market to your existing clients than it is to get new ones!

A beauty salon software system will let you ‘slice and dice’ your client list into segments you can market special products and services to.

In most businesses, not just salons, 80% of the revenue comes from just 20% of the clients. So it makes sense to be able to identify – at the touch of a key – who those ‘hypersensitive’ clients are.

Once identified, you can
print personalised letters and envelopes....
Include a special offer or announce a new promotion...
Specifically identify new clients and sending them a thank you letter....
Birthdays are another excellent reason to send letters....

So an appropriate salon software package is extremely useful for automating some of your marketing systems.

But the real value in a software package is its ability to free up time so you can spend less of your precious time on non-selling activities – and that means all the horrible bookwork that’s necessary in a salon.

• A properly-configured computer software package will perform all those time consuming tasks like calculating staff wages, commissions, GST, ordering stock and other accounting work, in a fraction of the time and without the time-consuming mistakes.

• PLUS it will handle appointments, keep a track of which staff are selling well (through in-built bar-coding technology) and allow you to automatically send reminder SMS messages to clients a day, or an hour, before their appointment!

Imagine the time you and your staff would save if you didn’t have to make all those reminder calls!
All these dreaded burdens that the owner or one of the staff begrudgingly did, are suddenly lifted from your shoulders. All you need do is supervise the process, saving your time and resources.

But which software package should you be looking at?