Frequently asked Questions

 Q. Why should I buy the Toolkit?
A. If you have the time, skill and energy to write all your own sales letters and ads, as well as implementing a systemised sales process in your salon, by all means do so. But if you don’t have the time, the skill or the energy, you will find the Toolkit’s templated sales letters, ads and selling systems extremely useful and time-saving. And, because we only sell one Toolkit per post code you get the edge on all of your competition with tried and tested winning sales ads and direct mail letters.

 Q: What if I find the Toolkit is not for me?
A: Easy…use it as much as you like for the first 91 days…if it’s not for you, just let us know within 91 days of purchase, return it to us in re-saleable form, and you entire investment will be refunded.

 Q. Can I email you or ring you if I need extra help?
A. Of course you can. In fact, as a Silver Toolkit owner you are entitled to 12 monthly one on one coaching sessions with the Team at Beauty Salon Marketing. Even as a Bronze Toolkit owner, you get two Critique Certificates so you can submit any two pieces of written marketing material, like an ad or a sales letter you’ve written using the Toolkit’s templates, for the BSM team to review and make suggestions.

Q. Is it really one toolkit per postcode or zipcode?
A. Absolutely – we guarantee it! While you remain a Toolkit owner, no other salon in your postal area can buy it.

Q. What happens if I own 2 or 3 salons in different postcodes?
A. You can only purchase one toolkit per postcode. You cannot use the material for the other salons.  That means that you would have to purchase a toolkit for each salon in each postcode.

Q. What if I purchase the Bronze Toolkit and want to upgrade to the Silver Toolkit?  Can I do that?
A. You bet you can, you just pay the difference. You’re then immediately entitled to the benefits of the Silver Toolkit.

Q. Has anyone else purchased the toolkit in my post code?

A. You can check that easily by emailing us at BSM,jill@beauty-salon-marketing.com, or phoning us: If you’re calling within Australia, it’s 08 9242 7878. If you’re calling from outside Australia, our country code is 61, then dial 89242 7878.

 Q: Do I have to physically type all the direct response letters and ads in the toolkit?
A. No you don’t.  We have gone that one step further and put all the direct response letters and ads on a CD for you.  All you have to do is down load the disc onto your computer, and change your salon details and the details of your offers etc, and print it out. You can of course do a mail merge with your mailing list of clients.

 Q. Will the Toolkit be upgraded with new letters each year?
A. Yes, and as a Toolkit owner you get them all for free for the first 12 months.

 Q: Is the Toolkit suitable for a Hair Salon?
A: 90% of the material in the Toolkit is already suitable for use in any salon. We are developing a specialist Hair Salon version of the Toolkit. If you purchase the Toolkit now and guarantee nobody else in your area gets it, you will be entitled to a free upgrade to the Hair Salon material when it becomes available.

 Q: Is the Toolkit suitable for salons outside Australia?
A: Yes, perfectly suitable. Some of the spellings used in the sales letters might need to be adjusted for your country, but otherwise, it’s suitable for any salon in any country.  

 Q. How do I know that the stuff in Selling with Energy works?
A.  You can call any of our Toolkit owners and ask them. You’ll find their contact details along with their testimonials on the Toolkit page.

 Q. Once I am a toolkit owner, will you help me with a letter or ad that is not in the toolkit?
A. Yes.  And we will share the finished product with all the other Toolkit owners. Same goes for any letter or ad we write on behalf of any other Toolkit owner, you get the benefit of it.

Q. What are the teleseminars about that come with the Toolkit?

A. Once a month you will dial into the online conference, using your phone card supplied in the toolkit.  You will hear from salon experts from around the world about how they’ve become so successful.  Silver Toolkit owners will then receive a copy of the teleseminar on cd for future reference.  These are Gold!

 Q. Can I get a copy of the teleseminars on CD?
A.  Yes you can, they are free to Silver Toolkit owners and can be purchased by any other salon. You do not have to be a Toolkit owner to purchase the CDs of the Teleseminars, anybody can buy them, at $US49 per seminar.

 Q. Should I tell my friends that own salons about the toolkit?

A. Yes, our knowledge is ours to give, not ours to keep!

 Q. The testimonials I received in the trial pack – are they real?
A. You bet they are.  Please feel free to call on them.

 Q: Who should not buy the Toolkit?A: If you own a salon and do not under any circumstances want any more business, or any clients spending more money with you, you shouldn’t buy the Toolkit.

Neither should you buy it if you