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All over the world, hundreds of salon & spa owners are using the tools and strategies developed by Worldwide Salon Marketing to literally double their sales inside 12 months - and they report back on what's working for them, in our monthly 'Success Strategies' newsletter.

Business owners like Dr Tim and Kanna Reilly of Body Solutions Laser & Skin, Scottsdale, AZ

"We opened our office in January 2004 as a chiropractic office primarily, but we also purchased an Endermologie machine to create an income stream that was not insurance dependent. We prepared ourselves for the flood of new patients/clients... NO FLOOD! Fortunately, my wife found you and your company through your website, just by searching for marketing companies, and are we THRILLED that we did!
We started using some of the ideas in mid August 2007. We are now near the last week of November and we will literally TRIPLE our business by the end of the month. You guys deliver!!! A couple of specific promotion details: we ran an in house promotion for IPL photofacial treatments. We spent about $300 dollars printing up letters that we created with your help, we booked just under $9000 in treatments."

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And Tracey Orr of Absolute Beauty in Launceston, Australia...

"Thanks for the recent marketing strategy, I love reading them. Thought I would email you with a promotion that we ran recently which bought fantastic results. Long story short, we recently purchased a new piece of equipment. Fairly expensive and obviously I wanted to recoup some of my money to purchase it BEFORE I had to pay for it! I was a bit wary about trying to get $1330 from people so close to Christmas and the other thing was that I wanted the money NOW but they don't start their treatments till January. Anyway we proceeded with the letter and the response has been great!!!

"We sent the letter out to arrive to them on Monday and by Tuesday AM we had a message on the answering machine. In a little under a week we sold 10 packages at $1330 ($13,300) and on top of that we made sure those clients who had not purchased our skin care had a consult (which was free) to purchase skin care necessary before starting treatments. So we up-sold a bit over $2000 in skin care to those same clients.

"Obviously I am stoked with the response!"

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Or Michelle Weston of Northmead Beauty Therapy in Sydney, Australia...

"Still having great success with your marketing ideas...Our most recent promo received fantastic results. The 1st week of the 2nd school term I personally went around to every local primary school in the area (would you believe we have 13 in a 5 km radius) and gave them between 30-50 x $10 voucher that they could use for their Mothers Day stalls (450 in total). I gave them each a letter and had them done up in envelopes and ribbon. Every school was excited to receive something that they had not asked for. We had 54 return. Their average spend was $45 (less the $10 voucher) and we turned over $1890.00 We marked all the vouchers so we knew what ones came from what school. We had clients from every school visit us. Every school also thanked us in their newsletters and also had our business card (with our website address prominently displayed) in their newsletters leading up to Mothers Day.

Not a bad effort for 450 pieces of paper and 2 hours of my time. The result is priceless. We managed to expose ourselves to every primary school mother in the local area.

PS. Just thought I would let you guys also know that I am now getting about 97-125 hits per day on my website. We are ranked 1 with MSN, 1 with Yahoo and now 3 with Google!!! George will be impressed with me I must be one of his star students!!! We get at least 5 appointments a day by website AND at least 1 of them is a new client!!!!

Over the past 3 months I am also selling about $400 per month on products and gift vouchers online. This is something I have not even really touched on but know I really need to."

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