|
Get
Salon Customers From The Web Now
 "It's
really quite amazing," says Gold Toolkit Member
Pauline Dudgeon of Isis Beauty & Wellbeing
in Melbourne, Australia. "Our new Toolkit website
www.beauty-salon-melbourne.com has only been up and running for
a couple of weeks, and I've already had...oh, at least half a dozen
bookings from it. And the website's only half-completed..."
It really is true. If your
salon's not on the web, you are seriously missing out
on an absolutely VITAL source of new customers. But for most salon
owners, the whole idea of getting a website seems so complicated,
so time consuming, so expensive.
Not any more.
In September 2005, we launched the
Gold Upgrade web module of the world-famous
Essential Salon Owner's Marketing Toolkit. Immediately, some of
our smarter salon owners, Pauline among them, jumped at the chance
to get Worldwide Salon Marketing to build her new website...quickly
and simply,
so she could
start getting bookings now!
Folks, many business
owners spend thousands and thousands of dollars, and months of
pulling teeth with so-called 'web-designers' - only to end up
with an absolutely gorgeous
website that nobody ever
visits!
Here's the absolute,
cast-iron truth that 99% of web designers simply don't know, or
won't tell you:
1) There are ONLY two
reasons to have a website - to make sales (gift vouchers for eg) and
to collect leads.
2) No amount of flashy videos, arty-farty graphics and photos of
beautiful women with swan-like necks will be of any use
whatsoever in getting people to visit your website.
3) If people don't visit your website, you won't get inquiries.
Simple as that.
4) The cheapest, most effective way to get visitors to your website
is to make sure that
you're listed highly in the search engines, like Google.
(If you go to Google
www.google.com and type in
'beauty salon melbourne' into the search field, see where Pauline's
salon comes up...right at the top!)
So what do you
want, Style or...Substance?
A little over a year
ago, we built a website for Toolkit member Karen Briffa of
Le Beau Day Spa in Perth, Western Australia. Go on, take a look,
here's the website address:
www.day-spa-perth.com - then come back to this:
Okay, first think
you'll notice is....it ain't pretty! No gorgeous
graphics, models, photos blah blah blah. BUT...it absolutely
works its little electronic backside off - a silent, unpaid
salesperson - for Karen's salon.
Here's what Karen says about her oh-so-simple, but
devastatingly-effective online 'super-salesman':
"We get at least 12 contact requests a month that either book
appointments or buy vouchers. The vouchers are between $90 to $360
each. Virtually every person who books or gets a voucher will rebook
and spend at least $100 a month, month on month. And these clients
are just from the automated contact
booking system, we have not measured the people who find
us on the web and just phone the our number, but for instance we
did get a call from the USA a few weeks ago who bought a voucher for
a relative out here. That's really exciting when it happens."
Do the
numbers yourself: in a full year, Karen is making
around $50,000 minimum off
her website...and not counting the people who look at the
website and phone her salon. It's only counting people who fill in
the email contact form on the website!
Just think for a moment, how many
thousands of dollars you've spent on newspaper advertising,
Yellow Pages, mailbox flyers, and on and on and on, and never
getting those kind of results....
So, how come WE
know how to build a killer website, and
so many so-called web designers haven't got a motherless clue???
Tell you a brief story. Three or
four years ago, I met a mild-mannered Englishman by the name of
George Slater. That's him on the right - nope, I agree with you,
looks more like an insurance salesman than a geeky,
propeller-head nerd! George was a subscriber to my marketing
newsletter, and in a phone conversation I told him I was hiring a
web designer to put up a website to promote it.
(Old Jewish proverb: If you want
to hear God laugh, tell him your plans.)
George cautioned me. "Greg,
unless you do it the right way, you're wasting your time and money."
Ho Ho Ho, I thought, I've hired a web designer, what more do I
need than that?
Well, a lot, as
it turns out. I hardly need mention that
after four or five months, my shiny, brand new website had made a
grand total of...
ONE SALE!
So, with tail between my
miserable, skinny legs, I went back to George. By then, I was
launching Worldwide Salon Marketing. George built our first website,
www.beauty-salon-marketing.com and within THREE MONTHS it was in
the top 1% of websites in the world! Then he built this
website - the one you're looking at now - and as of today it is
ranked in the top 100,000 websites on the planet,
out of literally hundreds of
millions of them!
I'm not going to bore you with
the details of exactly how he does it. The detail certainly doesn't
matter. What matters is
getting
bookings,
and in that, George is a genius!
How to Get the
'George Factor' working for your Salon
Building
websites is time-consuming, labor-intensive, painstaking, fiddly
work. I've sat with George
while he's worked on our websites, and believe me, it really is
like watching
concrete dry. Or grass grow.
So I couldn't figure out how we
were going to do this for our salon owners and Members, without it
costing them three or four arms and a couple of legs. But
George came up with a
Brilliant Idea
He could template the
process - in other words, build the prototype once, and then simply
use those templates and fill in the blanks with material supplied by
you, the salon owner - hand-written, if you preferred it! So George
started out by doing all the hard work with Karen Briffa's
Le Beau Day Spa, and made sure he saved the templates!
BUT... there's
still only ONE George here at Worldwide Salon Marketing.
Last time we made this Gold
Toolkit offer, we only sent out a handful of letters to our
existing Toolkit members, and George's order book was
filled within two weeks.
That's why we haven't even talked about it for the past couple of
months, because George has had his hands completely full,
building websites for our Gold salon owners.
However...that work is well in
hand, so George is ready to take on a little more work.
Only...FIVE.... new websites for
salon owners. FIVE, that's all.
We don't know when he'll be ready
to do any more. Maybe next year. Sometime. If you want a website
that's going to pull in booking after booking for you, even
while you sleep...and you want it fast...then you are going to have
to
ACT NOW.
Here's what we'll do:
·
Design and construction of at least 20 web pages for
your salon
·
‘Hosting’ of your web site
·
Optimizing your website so it gets high rankings in
the search engines
·
Auto-responders—whenever somebody completes a request
form on your website, they will receive an automatic email from you,
letting them know you will be in contact
·
Automatic notification to you of inquiries received
via the website
·
Ad campaigns
for Google. If you wish to make your website even more powerful, we
will design and implement up to four ad campaigns on Google, at
extra (minimal) cost. (For
example, Le Beau Day's total Google advertising cost for 6 months
was a lousy $53!)
Here's our 100% 'You Make
Serious Money or You Pay Nothing' Guarantee
If after 12 months of converting these leads into
sales you have not earned at least
three times
the cost of your website, just say so and we’ll close the
site down, and refund your entire investment immediately in
cash.”
Here's what you pay:
(In Australian dollars. Multiply by 0.75 to get US dollars)
To build a
website like Pauline's or Karen's - from scratch, without
templates- would cost at least $15,000
- however, because of our unique system of templates, we
can do it for...
Website-only Members:
Deposit $AUD2,820 - then 11
payments of $AUD440 (incl
GST if applicable) for a Total of $7,260 over 12 months.
Bronze Toolkit Members: Deposit:
$AUD2,620 (save $200) - then 11 payments of $AUD440 (incl
GST if applicable) - Total $7,060 over 12 months.
Silver Toolkit Members: Deposit $2,420
(save $400) - then 11 payments of $AUD440 (incl GST if
applicable) - Total $6,820 over 12 months.
(To
work that out in US dollars, multiply these figures by approx 0.75)
The
only other charge is an annual $US299 web hosting fee - that doesn't
go to us, that goes to the Canadian company that hosts these
'special' websites, just like ours.
PLUS: for the FIRST THREE
ENROLMENTS RECEIVED,
an EXTRA FREE BONUS worth at least another $5,000
Normally I don't get much involved in the George Factor. I just tell
George who wants a new website, and leave him to his own devices.
But George will be the first to admit it, he writes lousy
marketing copy. So I'm going to add an extra bonus -
I
will personally write the Home Page of your new website. Free. (I
charge as much as $7,000 to write a single, hard-hitting Yellow
Pages ad, so this is a very valuable bonus.)
I
gave up writing ad and sales letter copy for other businesses a long
time ago. Frankly, it's hard work, and the older I get, the less I
like hard work. But I'm putting myself out here, because I want to
get as many salons as I can making as much money as they can.
Here's
How You Can Get Started and Have Your Website Up and Pulling
Bookings by Mid-January '06:
Couple of ways of doing this:
By Email: Email us via our
Contact Us page and I'll return email you an Enrolment Form
By Phone: call our office and speak with Jill or Chantell.
Here's the number: +61-8-93884727
Download an Enrolment Form and FAX it back to us,
+61-8-9388 4722
IMPORTANT NOTICE:
First come, first served.
Even if you're an existing Toolkit owner, you'll need to get your
order in EARLY. And double-quick if you want your website up and
running, pulling leads and sales, by January 2006.
So, don't dither with this. By
all means, call the existing website owners I mentioned above.
(You'll find their numbers on their websites, silly!)
You have
nothing to lose.
Heck, we KNOW you'll make a ton
of money from 'our' kind of website. Otherwise, do you think we'd
offer a 'Make Three Times Cost, or Your Money Back'
Guarantee?
Best regards,
PS:
Here's another one of 'our' profit-making websites:
http://www.leichhardt-day-spa.com/
Get Salon Customers
From The Web Now
|
