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Goal Setting
Okay, you’ve got great ideas for your Hair Salon,
Beauty Salon or Nail Salon. But ideas aren’t enough. In fact,
they’re worthless, without two things:
1) a PLAN, and
2) Goals
By goals, we mean pre-determined levels of
achievement - -goals that fit in with your own personal desires and
lifestyle, as well as realistic – and realisable – financial and
physical goals for your business.
There’s no point setting the bar so high that you’ll
never reach it. All that leads to is tears and crushing
disappointment. But you don’t want to set your goals too low either.
You just end up coasting, and your business will coast too.
So you need reasonable goals, a plan for how to
achieve them…and deadlines to achieve them by. No point in having
wonderful goals, a great plan to get you there, but limitless time
to achieve them.
What you need to bring it all together is the right
tool. We’ve sourced on we believe will help you set your goals in a
clear and simple way.
Just follow this link to MyGoals.com
What makes a good goal?
Traditional goal-setting wisdom has taught us that a good goal must
be a) written, b) challenging, c) believable, d) specific, e)
measureable, and f) have a specific deadline. Unfortunately, it's
not too difficult to think of an example that directly challenges
any of the above goal-setting criteria. For instance, the goal "to
live a more spiritual life" may be a valuable, meaningful goal for
many, but it's hardly measurable and assigning a deadline makes
little sense for a permanent alteration of lifestyle.
This traditional checklist of things that "make a
good goal" is largely a product of old technology: pen and paper.
The old-school of goal-setting suggested that people write down
goals on a small slip of paper and keep it in their wallet or purse.
Suffice to say that slips of paper rapidly dissolve into lint. Today
we have email.
So what makes a good goal? All of the above criteria
are still good components of most goals. However, they are not
necessarily all required when using myGoals.com. For our purposes, a
good goal is one that is worthy of individual pursuit. And that is
so highly subjective, far be it from us to define what is your
worthy pursuit.
A different question is, "What makes a good Goalplan?"
On this, our position is precise: A good Goalplan is one that when
followed, offers a reasonably high probability of success, given
sufficient time.
Let's take each of the traditional points
one-at-a-time:
Must all goals be written?
It's important to record your goals, whether you enter them into
myGoals.com or physically write them down on paper. The problem with
the paper method is that hand-written goals are difficult to update
and manage, and of course, hand-written goals provide none of the
additional features that are made possible by the Web.
Must all goals be believable?
You must believe that it is at least possible for you to achieve the
goal or you will not be motivated to try. More importantly, it is
you who must believe, not others (see what to do about naysayers).
Also, just because you should believe that the goal is possible does
not mean that you must expect it to be easy or even probable.
Indeed, some argue that completion of only the most difficult goals
will have enduring value to you. Similarly, some of history's
greatest moments were the result of people attempting the
"impossible," such as flying or putting a man on the moon. See more
about setting "realistic" goals.
Must all goals be challenging?
No. We recommend setting at least one easy goal and at least one
challenging goal. You could have several of each but you should
limit the number of challenging goals or tasks coming due at any one
time to avoid becoming overwhelmed or frustrated. The easy goals
build good habits of follow-through and reward you with quick
gratification. The challenging goals force you to grow. A mix of the
two is ideal.
Must all goals be measurable and specific?
Your goals should be measurable and specific enough for you to know
unambiguously whether they have been completed yet or not. However,
to save space on the computer screen, abbreviated goal titles such
as "to reduce my stress" might be more convenient than titles such
as "to reduce my stress by practicing yoga three nights a week and
lowering my blood pressure by 10 points." Instead, make individual
tasks in myGoals.com measurable and specific as much as possible,
even if the details must be written in the task's "notes" area.
Must all goals have deadlines?
Here's the big shocker: Goals no longer have to have a deadline!
Technology has allowed us to expand the definition of what a goal
can be to include a direction, commitment, or lifestyle enhancement
as opposed to a mere end-point. The technology utilized in
myGoals.com allows a new and completely revolutionary look at the
need for a goal to have a deadline. We offer a new type of goal
called an "on-going" goal, that is sustained over time, managed, and
tracked, but by design, never-ending. Why, for instance, would you
want to end a goal, "to keep myself in excellent physical condition"
or "to be an honest and trustworthy person"? Such goals should have
no end-date, and now they don't have to. This concept may sound
revolutionary to long-time power goal-setters. It is revolutionary.
We invite you to try it.
Goal Setting |
About the
Author...
For nearly 19 years,
Greg was Executive Producer of News for Channels 7 & 9. Since 1996
he's advised and coached large and small companies on their public
relations and marketing strategies. In 2004, one of those clients
was a salon owner who complained there were no 'off-the-shelf' tools
for the salon and spa industry to help them get more clients, and
increase their average client spend. Later that year, Greg and salon
sales specialist Jill Groves launched the Essential Salon Owner's
Marketing Toolkit. By mid-2006, these simple tools were being
used profitably by 587 salons and spas in 14 countries.
Click for more information
Jill Groves, author of
'Selling with Energy' coaching salon & spa owners on how to increase
sales...and get staff to 'like crazy'...without them even realizing
it.
Click for
more information
Salon owners listen
intently as Greg Milner reveals the myths - and truth - about what
actually works in salon & spa marketing
Click for
more information |
