FREE Salon & Spa Marketing DVD
"Why Everything You've Ever Been Told About Salon & Spa Marketing is WRONG - and the Little Known Secrets of What Actually Gets Clients to Pick Up the Phone and Give You Their Ca$$$h!"
Congratulations! Thank you for signing up for a Free DVD which will be posted out to you Next Monday. Now back to the lesson...
Step #1: Dumb Marketing Mistakes Almost ALL Business Owners Make -
and How to Avoid Being an 'Advertising Victim
PLUS...How to Get a 30-day FREE 'Test Drive' if the World's Best Marketing & SAles Training Tools for ANY Salon or Spa!
Congratulations! You don't know it yet, but
You've just taken the first major step - one that most business owners never even realize exists - towards re-inventing yourself as a marketer of what you do, rather than a do-er of what you do!
And that's a fantastic thing, because you will always make more money as a marketer than you will as a technician. And why am I uniquely qualified to help you do that?
Because I'm an expert copywriter and marketer specializing in beauty salons, hair salons and day spas - since launching Worldwide Salon Marketing in 2004 (after 8 years coaching dozens of different businesses in 20 different industry sectors), more than
1000 salons and day spas in 14 different countries
have begun making much more money thanks to the special tools I've developed for their business! For example...at the bottom of this lesson, you'll see a testimonial from one salon owner who made an extra $15,920 in ONE MONTH using just one technique you'll discover in this course. And there are hundreds of cases like these:
In the USA: "...a HUGE difference..."
"Whenever I put out an ad where I follow the guidelines in the system, the phones would ring... you know, sometimes I wouldn't even know the ad was out yet, and the phone would already be ringing...before I got the system, I would just sit around waiting...there would be maybe ONE phone call a month. The traditional kind of advertising just does not work, it does nothing but waste money...now I have clients who are spending much more per transaction...the staff training tools are brilliant too... it makes all of your advertising worth the money that you're paying..."
Miranda Dreyer, Spa Urban Retreat, San Diego, CA
Click the 'play' button to hear Miranda discussing her new-found success...
Here's just a few of the things we're going to cover in this mini-course:
- The dumb mistakes that almost ALL business owners make, and how you can avoid them
- How to eliminate discounting, raise your prices - and profit - tomorrow, and create a flood of clients eager to give you their cash. (Discounting is evil!)
- Exactly how to create an offer no competitor can possibly match
- The little-known secrets of using direct mail that will TRIPLE your takings
- Why you should never do any marketing that hasn't been tested and proven by others (hint: pioneers come home full of arrows!)
- Why most salon & spa advertising is a waste of money
- How to clean up just by harvesting the 'farm' in your own backyard
PLUS...I'm going to introduce you to a specially-developed set of tools you can get hold of now - and use NOW - to put cash in your bank account in 14 days or less.
(Or, if you simply CANNOT WAIT, Click here to discover more about the 'done-for-you' marketing & sales tools plus hands-on coaching you get as a Worldwide Salon Marketing Inner Circle Member - PLUS how you might even qualify to get a FREE 30-day Test Drive of the entire System)
AND - I'm going to give you - FREE - something every salon & spa owner needs:
HELP WITH STAFF!
At the end of this course, you'll find an amazing audio recording of a LIVE tele-seminar I conducted with Andrew Finkelstein, President of The Beauty Resource in New York. Now, if anybody knows how to find, hire and keep great staff, it's Andrew. For many years, he ran the northern hemisphere operations of Jean Louis David chain of salons, and now consults to salons and spas on management and staff issues across America.
You'll be able to 'eavesdrop' as Andrew reveals what really motivates staff, how to interview a prospective employee, and exactly how to get the best from your team.
This tele-seminar normally sells for $67 - but it's yours, free.
But that's later. First,
Step #1:
In this Lesson...
- Why Your Marketing Sucks
- What Advertising 'Creatives' Won't Tell You
- Why you should take your Yellow Pages or Newspaper Ad Sales rep out back and shoot him...Plus, why you should
- Forget Everything You've Ever Been Told About What Makes Good Marketing for Salons & Day Spas...
- and how to AVOID BEING AN ADVERTISING VICTIM!
Hello there, and welcome to my 'quick 'n easy' Mini Course on Marketing for Salons & Spas...or should I say,
'Marketing for Salons & Spas That Actually Works!'
First, I guess you'd like to know why the heck you should listen to me...well, for a start, just like you (I'm guessing...) in my time in business I've wasted an awful lot of money on useless, 'feel good' marketing that didn't actually sell anything...!
It took me years to finally wake up...and years more to study and learn what does work. Luckily, I found out before...only just before, mind you...I went totally broke. I wish I knew back then what I know now. Fortunately for you, you don't have to make those same mistakes. Work smart, not hard...avoid mistakes by learning from me and other salons featured here.
Literally hundreds of salons and spas around the world are avoiding those mistakes because of this mini-course.
"Over 3 months we have increased our salon sales by $20,000 a month, its fantastic!"
"Just like everybody else, we were a bit hesitant about marketing. We were a little scared as to how it was going to pan out. But when we got these results we were so pleased, it was amazing. We sent out 700 'Hollywood Woman' letters, with a $127 package. We had 69 people take up the offer, so that drastically increased our sales by $8763 for the month. We also sent out an SMS, as we had a few quiet days on the next Mon, Tues and Wed. We sent out an $88 offer, and sold 14 packages from the SMS. It was fantastic (total $1232)."
"The phone just did not stop ringing, clients were calling up and the first thing they were saying was ‘is there any left, have I called in time to book in or are all the packages gone? It’s fantastic."
Niki Koutrakis and Jane Dowling from Talking Beauty in Hawthorn, Victoria
(Stay with this course and you'll discover how you can get the exact ads these business owners used!)
Okay, let's get cracking! I'm going to cover a big bunch of stuff in this mini-course, but I'm going to make it absolutely super-simple. There's so much humbug and nonsense written and spoken about marketing, it makes most small business owners feel it's something they need a College Degree to be any good at it.
Nothing could be further from the truth. The theory- and practise- is very, very simple.
For starters...
forget branding, or image marketing.
Here's the truth - the truth that no fast-talking, pony-tailed, Hugo Boss-clad Advertising Account Executive or 'creative' will ever tell you...
Spend money on brand or image marketing, and you may as well stand in the bathroom and flush $100 notes down the toilet.
Here's a couple of examples of the typical 'image' kind of ads you'll see in the Yellow Pages:
Yep, pretty typical of the kind of stuff you'll see on any of the Yellow Pages under 'beauty', right? In fact, go take a look at your Yellow Pages right now...see what I mean?
A BLUR of sameness!
Pretty pictures of lovely looking ladies. Nice graphics. And you know what they amount to? Nothing more than expensive, oversized
Business Cards!
You see, they just don't sell anything. There's no offer, no guarantee, no headline, no testimonials...in fact, there's not a single thing in these ads...or just about any salon or spa ads you see in any Yellow Pages or newspaper or magazine...that compels the reader to pick up the phone right now!
It's just dreary, bland image advertising.
Yet that's what the 'creatives' at the ad agencies, and their henchmen, the ad sales reps, would rather you spend your hard-earned money on. Why?
Because you can't measure the response!
And the last thing they want is for you to be able to measure how well that expensive ad is doing for you...'cos next year, they'll be able to bully you into spending money on a BIGGER ad. Sure, that'll work...NOT!
(If the smaller ad didn't work, simply multiplying the size isn't going to make it work any better, just cost more!)
No wonder most salon & spa owners - come to think of it, just about any small business owner - groan when I ask them how much business their advertising brings them.
Play this short video and you'll see what I mean about dumb advertising!
Sure, if you have a bank balance the size of Microsoft's, or Ikea's, or Coke's, do branding.
The people who sell you advertising in the newspaper, or the Yellow Pages, know nothing about how to write an ad, a sales letter, or a flier that compels your prospect to pick up the phone NOW and call you. FACT: "Only my kind of ads and fliers will do that for you."
That kind of marketing is called
'direct response' marketing.
And that's the only kind of marketing ANY small business should do. Because it's
Measurable
Accountable
Gutsy, and it
Gets Attention!
Direct Response is just advertising and direct mail that calls for an immediate response, one you can measure. You know, you've seen the ads on TV, "CALL NOW!" That's direct response. Why do you keep seeing it everywhere (except in the salon industry)? Because it WORKS!
I'm going to get into the detail of Direct Response in the next step, but here's a summary of what I've been talking about in Step #1:
- Don't do 'brand' or 'image' marketing - it's expensive, and you can't easily measure the results. In fact, it's toxic for small businesses who need to watch every dollar.
- Ad sales reps know nothing about what makes people respond to advertising. Graphic artists know even less. Never rely on a graphic artist to write a compelling ad for you.
- What your staff, your family, your best-est ever friend, Paris Hilton or even you think about your marketing fliers and ads doesn't matter a damn...
- The ONLY people whose opinions you should listen to about your marketing are those who put money in your till...your customers.
Coming up...Step #2
I hope Step #1's given you an idea of what not to do, so you can avoid being an advertising victim, forever throwing good money after bad marketing.
But there's a lot more to good Direct Response marketing than simply knowing what NOT to do. In Step #2:
- The dumb direct mail mistake 99% of salon & spa owners make...The Simple, but Little-Known Secret of marketing to your existing clients that will TRIPLE your takings
(your competitors just do NOT have a clue about this - 'my' salons, hundreds of them around the world, do. And when you complete Step #2, you will too!) - How you can get the EXACT series of letters hundreds of 'my' salons are using to get up to 75% of new clients re-booking appointments...
- Ignoring the goldmine in your own backyard - more dumb mistakes, and how to avoid them!
Click Here to go straight to Step #2....
OR
"...Fantastic result! $15,920 in EXTRA sales in one month...!"
"We are absolutely stoked with the results - $15, 920.00 extra sales in total. We are used to doing well with our in salon promos (average 10,000.00 per month) but this was fantastic!!!!!!!!!! I have included a copy of the flyers we did up. All we did was print these up and place them under our nail tables etc and we blew up large ones and hung them everywhere. Of course all my staff have had all the treatments and raved about them. We also made a fuss of clients that bought the packages and staff were instructed that there were only 20 of each. in other words they believed this and so they closed the sale with clients as there genuinely were only a limited number of each. It was interesting to note that the more expensive ones sold best.
Good marketing!
Greg Milner
CEO Worldwide Salon Marketing
