Step #7
In this Lesson...
- How to get FREE access to hundreds of salon & spa owners just like you, all over the world, and 'pick their brains' - why re-invent the wheel when you can do what works for others?
- How to take a shortcut, and watch your sales skyrocket...
PLUS Your FREE GIFT Valued at $67:
Audio Tutorial: "The 5 Secrets to Finding, Hiring and Keeping Great Staff"
I've covered a lot of things in this mini-course, and yet...and yet...we've barely scratched the surface of great, effective, measurable direct response marketing for salons & spas.
Here's a summary:
- Only ever do marketing you can measure...and that's Direct Response. Branding or image marketing should be as a by-product of direct response, not the other way around.
- Market to your own clients first. It's much, much cheaper to get your existing clients to buy something than it is to get a new client.
- When you use direct mail, mail more than once. If you don't, you're leaving untold cash uncollected. It's just dumb to mail only once.
- Whatever the media you use to deliver your message, you've got to have certain crucial elements in it:
a Headline - one that offers an immediate, tangible benefit to the customer an OFFER - and it's not the name of your business. (Dump your business name to the bottom of the letter or ad. It's only important to you, not the customer) a Guarantee - reverse the risk so you take it, not the customer. Back yourself. Scarcity - no point in making a great offer if there's no incentive to call NOW Testimonials - what your customer says about you matters. What you say about you doesn't.Armed with that knowledge, you can...should...be able to re-shape your marketing to make it much, much more effective. You still have a lot of thinking to do...and an awful lot of writing to do...
OR...OR...you could take a
SHORTCUT!
and grab ads, letters and fliers you can use RIGHT NOW to generate extra cash in your business...in fact, lots of cash! Like Craig Whitley...
"...took an extra $5,000 in two weeks.."
"I was delighted...I bought the Starter Pack and in two weeks we took an extra $5,000. Brilliant - so good in fact I went out and bought the full Toolkit right away."
Craig Whitley, owner,
Storm Hair Classics, Sydney, Australia
0424 957 828
The Toolkit and the Super Kit contain some incredibly powerful, proven sales letters, ads and fliers that'll get your existing clients spending more, and create a flood of new clients through the door.
But that's just the start.
Once you see some instant results from the Toolkit or the Super Kit, you'll naturally want more.
FACT: "The most successful people on the planet...Donald Trump included...have multiplied their success with the help of mentors."
You could...probably do...operate your business largely 'by the seat of your pants'...in a vacuum, almost, isolated from the experience, the benefits, and the feedback of other salon & spa owners...BUT YOU DON'T HAVE TO!
that's why I established www.worldwidesalonmarketing.com, our Membership site for salon owners serious about being entrepreneurs, not 'buying themselves a job'.
The membership site contains a Members Only 'sealed section', where our members find regular updated reports about what's working for other salon owners, ads they can download, fliers that work, and instructions on how to use them.
It's all about working smarter, making more money, and getting your life back.
A Word About Mentors.
We all seek advice from people...our friends, our colleagues, family members. We all like to...bounce ideas off people close to us. That's natural. I've always had mentors, still do.
But a word of advice, from somebody who's taken lots of bad advice from the wrong people.
If you want advice about financial investment, Warren Buffet would be a good bet. Jimmy Buffet probably wouldn't.
If you want advice about how to run a supermarket, talk to the Walton family at Wal-Mart. Don't bother with the 15-year-old at the checkout.
And if you want advice about the only thing that gets customers in your door, by all means talk to Aunt Millie, your best buddy at the gym, or the ex-boyfriend of your second-best friend, who once spent half an hour cleaning the water cooler at that corner ad agency down the street.
Or...or...you could do what's been proven to work.
It's up to you.
Now, about that FREE GIFT - our 1-hour CD Tutorial with Andrew Finkelstein, CEO of The Beauty Resource in New York, the "5 Secrets to Finding, Hiring and Keeping Great Staff."
Right Mouse Click here to download the file (7MB) and play it on your computer
(When you right mouse click, go 'Save target as...' and save to your desktop)
I trust you've enjoyed this Mini Course...
Good marketing!
Greg Milner
CEO Worldwide Salon Marketing
Itching to get your marketing working for you?
Okay, tell me more of what's in the Toolkit
