Beauty Salon Business Plan

Salon Business...What to Look Out For & What to Avoid

Beauty Salon Business Plan 

Free Salon Business Plan Template 
PLUS the best book ever written about how to write a Business Plan

I have read many, many business books over the years, and none comes more highly-recommended than this one by Kimberley Stevens. If writing a business plan has you developing a severe case of 'MEGO' (My Eyes Glaze Over)' you'll love this book!

 (and you can download it from right here)

Kimberley promises to help you build a business that is both profitable and fulfilling by providing you with a step-by-step system for doing so. And in an age where promises are made and broken without a second thought, she actually keeps hers!

And, as a bonus, she also includes all 34 forms in their original Microsoft Word format, so you can customize them to meet your own needs.

Although it was originally written for professional service businesses, many sections are equally applicable to product-oriented businesses as well.

If you still dream of spending less time working, enjoying what you do more, and making more money, do yourself a favor and buy this e-book immediately.

Elsewhere on this page you will learn 

  •           What is a business plan?

  •           Why do you need one?

  •           Who will want to see your business plan?

  •           How do I best go about putting the plan together?

  •           Who can help me put a plan together?

  •           What research do I need to carry out?

  •           What happens when I actually get up and running?

 Plus you can download a FREE Business Plan Template in Word format so you can change it to suit your own business plans, right here!

 But first, a question...how come so many salon owners and aspiring salon owners – heck, most small business people! – simply ‘hang out their shingle’ and vaguely hope that everything will ‘sort of’ be okay in the wash-up?  

Clearly, YOU are not one of those....so let’s be a bit down to earth.

A business plan does NOT have to be a complicated document. Plenty of successful people in business will tell you that a business plan that can’t be written on a single page isn’t worth the paper it’s written on anyway.!
Essentially, the backbone of a business plan is the marketing plan. After all, without aplan for how you’re going to market your busines, there is no business to plan!

What is a business plan?

A business plan is bascally the ideas for your business written down so that other people can understand what you are trying to do. In this way other people can help you check that the plan makes sense and you haven’t missed anything.

 “Nobody plans to fail. They just fail to plan.”

Why do you need one?
You need a plan to help you check that you have not missed anything, you will also need it to help sell your idea to other investors, be that you Auntie, your bank manager or partner. You will also need it if you are going to ask people like suppliers for credit, these may be your landlord, buying organisation or stockist.

Later you can use it to check against how you did.

Who will want to see your business plan?
Any investor and all the above. 

How do I best go about putting the plan together?
The best way to put a plan together is the same way you eat an elephant, one bite at a time. There are lots of plans out there, including the Beauty Salon Business

Plan that has all the things you need.  Just fill in the gaps and press print.  This gives you a great head start.

Once you have your plan get it checked by your mentor, your accountant and a person who has been in the industry if you know one.

Who can help me put a plan together?
As mentioned above, the backbone of a business plan is the plan you have for marketing your business. That’s why you’ve found yourself here at Beauty Salon Marketing. 

Apart from us, you can get help from your local association, local chamber of commerce and also your bank may be able to direct you to some retired business people who help out people who are going into business for the first time.

NB:  Remember free advice is often not the best advice, be prepared to have to pay for these services. And be careful about accepting advice from your cousin’s best friend who happens to have once owned a corner deli that closed through lack of customers.

  • What research do I need to carry out?
    How many people live within 5 miles of your salon? 

  • How many people pass your shop every day?

  • How many other Salons are there within 10 mintues dive of you?

  • What price range are these other salons?

  • How many treatment rooms do all the other salons have put together?

  • Who is the best known therapist in the area?

  • Does your exisitng salon have an ad in the Yellow Pages?

  • If you’re thinking of buying a salon, does it already have an ad in the Yellow Pages?

  • Does the salon have a computerised mailing list (for doing mail merges for client letters)?

 What happens when I actually get up and running?
Once you have sold your idea to your investors, including yourself, then you will need the plan as a project roadmap of where you want to go and how you are going to get there.  The easy bits are getting the lease, getting the equipment and covering all the insurances etc. The hardest thing, however, is getting those customers! And getting them to come back.

And the ONLY way you’re going to get clients, and to get them coming back, is with your MARKETING. You need the TOOLS and the SYSTEM to do it, and that’s where the Essential Salon Owner’s Marketing Toolkit comes in!
 

About the Author...
For nearly 19 years, Greg was Executive Producer of News for Channels 7 & 9. Since 1996 he's advised and coached large and small companies on their public relations and marketing strategies. In 2004, one of those clients was a salon owner who complained there were no 'off-the-shelf' tools for the salon and spa industry to help them get more clients, and increase their average client spend. Later that year, Greg and salon sales specialist Jill Groves launched the Essential Salon Owner's Marketing Toolkit. By mid-2006, these simple tools were being used profitably by 587 salons and spas in 14 countries.  Click for more information

Jill Groves, author of 'Selling with Energy' coaching salon & spa owners on how to increase sales...and get staff to 'like crazy'...without them even realizing it.
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Salon owners listen intently as Greg Milner reveals the myths - and truth - about what actually works in salon & spa marketing
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Worldwide Salon Marketing Pty Ltd
144 Northwood St, Leederville WA 6007
Phone: +61-8-93884727