Attention:
Salon, Medical Spa & Day Spa
Owners who are sick and tired of spending money
on
Advertising, Fliers and Client Letters that DON'T WORK!
|
"...huge
difference...to see the way to word things and the
way to speak to people, and not worrying so much
about the image of the ad, it just makes a huge
difference. I notice that whenever I put out an ad
following these guidelines the phone will just ring
and ring and ring... "
Miranda Dreyer, Spa
Urban Retreat, San Diego, CA
|
"Use These Tested and Proven Salon Ads, Sales Letters,
Fliers and In-Salon Sales Strategies to Increase Your Sales
by as much as
$7,714... $11,800... even $15,920
in as Little as 4 Weeks.
I Guarantee
They Will Work as Well or Better for You Too...Or
Your Money Back!"
 “Best business investment I have made for my
salon…”
"Whoo Hoo! I've now been
using the material for 2 1/2 weeks and in that
short space of time, I have already taken
£1403
worth of extra business - and not just
bookings -
already over £1000 of this is in the bank!!!!
PS:
I've been completely booked solid all this week
and the weekend is looking much the same! Thank
you so much!! This is certainly the best
business investment I have made to date."
Tracy Norton,
Diva Health & Beauty
At LA Fitness, Sale & Dragons Health Club,
Brooklands UK, Tel: 07968 533802 |
See
More Proof Below...(Caution: this
website contains recent real case studies of
real marketing successes by real salon &
spa owners
in the USA,UK,
Australia, New Zealand & Japan. But Internet users are naturally
suspicious, distrusting - that's why I've included not only their names, and the names of
their businesses, but also their phone numbers
so you can call them and ask them for yourself...!)
|
 |
Now $697 for
Both Volumes |
"...Amazing
Results..."
"I have recently purchased the Starter Pack Volumes 1
and 2 and I simply can’t believe what I am
reading! You have made the once scary world of
advertising and marketing sooooo easy, thank you.
We have already had some truly amazing results
and it’s all thanks to you and your strategies."
Tanya Ahmed, Salon Owner, Tasmania. |
 |
Greg Milner, Founder
and CEO of Worldwide Salon Marketing
For nearly 19 years,
Greg was Executive Producer of
News for Channels 7 & 9. Since 1996 he's advised and coached
large and small companies on their public relations and
marketing strategies. In 2004, one of those clients was a
salon owner who complained there were no 'off-the-shelf'
tools for the salon and spa industry to help them get more
clients, and increase their average client spend. Later that
year, Greg and salon sales specialist Jill Groves launched
the Essential Salon Owner's Marketing Toolkit. By
early 2006, these simple tools were being used profitably by
839 salons and spas in 14 countries. |
Find out exactly how they're
doing it...and
how you
can get
proven, client-pulling
ADS, MAILBOX FLYERS AND
CLIENT LETTERS these salon & spa owners are using...
Dear Salon or Spa Owner,
My name is Greg Milner, and I have no idea how you've
come to this website...maybe you found a link on somebody else's
website, maybe you clicked here from Google...maybe you
just got angry
and can't take it any more!
It
doesn't matter. What matters is that you own or run a spa or salon, and you're
fed up!
with vague, wishy-washy marketing
that simply doesn't work for your business. Well,
here's a statement that's bound to upset some people, shock
others...
99% of
everything you've ever been told about marketing for salons and
day spas is utter nonsense! |
To be brutal, you're better off
standing in the bathroom and
flushing $100 bills down the toilet than waste your
money on most of what passes for 'pretty' (but useless) salon & spa
marketing.
How would I know? I'll
explain in a moment, but first, I'm about to reveal exactly HOW
I've helped literally hundreds of salons around the
world boost their annual sales by $100,000, $200,000...in fact as
much as
half a million dollars simply by using the ads, flyers
and client sales letters I've written for them.
Now
you can get some of these very same ads, mailbox
flyers and sales letters that have generated hundreds of
thousands of dollars in new sales.
(For a stupidly small amount of money...and even
that's
100% Guaranteed)
AND watch them
put CASH in your bank account in 14 days or LESS!
|
 “…$11,800
and NINETY new clients from a single flyer…”
“It's amazing...I printed up the double-sided flyer and
had them delivered to about 8,000 homes around my salon.
The printing and delivery came to no more than $1,200.
"In the following three weeks, that one flyer brought me
no fewer than 90 new clients and $11,800 in Gift
Certificate sales. PLUS I just repeated the same offers
on a sandwich board outside the salon and got another
SIXTY new clients from that. I couldn't believe how
effective it was."
Dianne Sekuljica, Beauty on Argyle,
Sydney, Australia. Phone (612)
4655 5177
|
(Discover
below how to get the exact flyer used by Dianne)
How to Slash Your Salon & Spa
Advertising & Marketing Costs & Create a Raging Flood
of Eager Clients Hungry to Give You Their $$$..!!
Don't you just hate it
when
-
You've written a letter to
clients and get a response that'd barely make a tiny
ripple
on a fish pond??? (Here's
where you'll discover a simple trick that will triple
the best response you've ever had from your letters to clients.
Imagine sending out a completely different type of
letter, like nothing you've ever seen, and have your phone
ringing off the hook with clients calling to make an
appointment!)
-
You've written out a check
for expensive advertising, you've waited anxiously for the
paper to come out...the days tick by agonizingly slowly,
don't they?...finally it comes out, and...and...you're deafened by the sound of silence coming from your phone!
-
You've spent money...BIG
money...on your Yellow Pages advertising, only to find that
your ad looks lovely, full of color fancy graphics, just like
the Yellow Pages rep said it should be...and it's money down
the toilet! (Hint: Yellow
Pages and Newspaper ad reps know nothing about
advertising that sells. With these tools, you will!)
-
You've sent flyers out to
hundreds, maybe thousands of mailboxes in your area, and the
response has been miserable...
(You'll discover a simple
technique that guarantees every single one
of your mailbox fliers will at least get looked at - not thrown
away with the rest of the junk mail!)
-
You know you should be doing a newsletter to your clients, but you
sit down at the computer and your mind just goes blank...('Oh,
what the
hell do I write...')
(With my ads, fliers and sales
letters you'll also find templated newsletters you can simply
copy and complete with your own stories and specials.)
-
You get new clients, you
try your hardest to get them to re-book, but they don't,
and...and...they disappear, never to be seen again...
(But not any more with
these easy-to-copy sales letters that get up to 75% of your
walk-ins re-booking again!)
-
You suddenly realize you
haven't seen Mrs So-and-so for months and months...in fact,
there are LOTS of Mrs So-and-so's, and you have no idea
why they haven't returned...(With
these special tools you'll find a complete series of proven
letters that get as many as 25% of your 'lost' clients back for
more.)
-
You can sell
product and treatments to your clients, sure, but your
staff...they just don't get it...don't get that
even a few more dollars in sales per client visit is worth an
absolute fortune to the business in a year...
-
You just never get time
to sit down and think about how best to market your
business...you're forever tied up doing paperwork, training,
back-office management and often running a family as well...(But
imagine how much more time you'll have when you don't have to
actually create all of your own marketing material!)
-
You're salon or spa's
stocked with product that simply isn't moving, and you're
wondering, worrying, agonizing...'have I got the right
product...?'
-
You KNOW you'd like to
upgrade your salon or spa, you KNOW you'd like to bring in
the latest treatments, that new, modern bit of technology or
machinery...and yet...and yet...you're scared to
commit yourself to that BIG LEAP...(But
with these ads, fliers and sales letters you'll soon find
yourself with too many clients!)
Well, guess
what....if you answered 'YES!' to any of the above 'don't you
hate it when...' questions,
YOU ARE NOT ALONE!
In
fact, I used to feel exactly the same. And so do thousands and
thousands of salon and spa owners all over the world. I know
that, because I talk with them all the time, and they all say the
same things.
So,
why do some salons
& spas seem to be so busy all the time, clients coming and going, the
treatments rooms full, with more clients waiting in the reception
room....while other salons seem as dead as a morgue?
You're about to discover the
BIG SECRET
that's
helping literally hundreds of smart salon owners around the world
get new customers fast...and double, treble or even quadruple sales to their existing clients...
"...Quadrupled response to our advertising..."
" Just
like you said it would, the ad got a fantastic
response - FOUR TIMES the response of any of our
previous advertising.
I ran one ad costing $350 in a local free newspaper,
and in the next two weeks we took bookings for
$3,000 worth of treatments and
we
picked up 30 new clients just off that one ad!!"
Heather Jacobs, Zuki's Hair, Hamilton, New Zealand
(647) 848 2303 |
(Discover below how to get the
exact ad used by Heather)
 "...Fantastic
result! $15,920 in EXTRA sales in one month...!"
"We are absolutely stoked with the
results - $15, 920.00 extra sales in total. We are used to
doing well with our in salon promos (average 10,000.00
per month) but this was fantastic!!!!!!!!!! I have
included a copy of the flyers we did up. All we did was
print these up and place them under our nail tables etc
and we blew up large ones and hung them everywhere. Of
course all my staff have had all the treatments and
raved about them. We also made a fuss of clients that
bought the packages and staff were instructed that there
were only 20 of each. in other words they believed this
and so they closed the sale with clients as there
genuinely were only a limited number of each. It was
interesting to note that the more expensive
ones sold best.
Tracey Orr,
Absolute Beauty, Launceston, Tasmania (+613) 6331-3800 |
(Discover below how to get the
exact fliers used by
Tracey)
 "...no
less than a 40.8% Response Rate...!"
"In December
2005 I sent this series of letters to 71
clients who had come in for the first time
and not immediately re-booked. I was
amazed...29 of them, that's 40.8%, came back
in for more treatments!"
Michelle Weston, Baulkham Hills Beauty,
Sydney, Australia (+612) 9639-9294 |
"Okay Greg, but before you go on, why should
I listen to you about my salon marketing?"
I’m glad you asked. Let me explain.
For many years, I was Executive
Producer of News for major commercial TV stations. When I finally
worked out that commercial TV wasn’t a job for grown-ups,
I left television and decided to start out in business for myself.
I knew very little about marketing, but I soon
acquired an agency for a unique product, and immediately
threw myself into trying to sell this product to the business
market.
And I made a big, big mistake.
I took advice on marketing from
so-called 'experts' who told me to do lots of branding and
'image' marketing. They said - these pony-tailed, Hugo Boss-clad
'account executives' in the advertising industry - that I needed to
'lift the profile' of the business, 'establish my market position',
and 'create an awareness in the market'.
So I took their advice. I spent
thousands on a 'market survey'. I got a graphic design company to
design me an impressive-looking logo, letterheads, lots of
'corporate branding'. I ran expensive ads in the local papers.
Month after month, I waited for
all this 'gee whizz' stuff to start working. The phone remained
stubbornly silent. To my horror, I realized I'd spent money on
exactly the wrong kind of marketing for my small business.
In my first year, I flushed more
than $100,000
down the toilet on marketing that simply didn't work.
By then I was desperate. And I was
broke. Dead broke. I simply couldn't afford to even put gas in the
car. But I also
Got angry!
I was angry because I'd trusted
these idiot 'experts'. I figured 'look, these guys are talking about
marketing for the BIG end of town...corporations with millions of
dollars in the bank, who don't care if they spend a few million on
advertising that does nothing but stroke their egos. I want
marketing that works for
small businesses. Marketing I can measure.'
The Discovery That Changed My
Life...and can
Change Yours Too, if You Want it to...
I began to study marketing...in
particular, the kind of marketing that almost NO business owner
knows about. It's called
Direct Response Marketing
I studied hard, bought manuals and
went to seminars. It was a
revelation!
Pretty soon, I understood exactly
what I'd been doing wrong. Almost overnight, I realized that
almost everything I'd ever been told about advertising was wrong.
It was a shocking thing, but at least I worked it out before I
spent another cent on the kind of marketing I'd been doing...before
I wasted another dollar on marketing that makes advertising creative
types feel good, but doesn't make any sales!
And I discovered the definition of
what marketing actually is:
"Good marketing is any activity
which brings customers to you with a
pre-disposition to buy from you and
you alone, at the price you want them to pay..."
The key words here were
'pre-disposition' and 'at the price you want them to pay'.
Imagine that! It became so
obvious...that marketing for small business had
nothing to do
with 'branding' or 'image' or lovely 'graphics', or
even customer service...that's what happens after your
marketing's worked and brought the customer in.
It had
everything
to do with
(Hint: the name of
your business is NOT what gets the attention of your customers!
How about a headline that says "The New Skin Treatment That
Makes Even a Plain Girl Beautiful"!)
Making them
an outrageous
offer - and that does NOT mean discounting - in
fact, it has a lot to do with raising your prices!
(In the tools you
can download right here, you'll discover how to create an offer
like "$237 Worth of Beauty Treatments for Only $99!" -
without it actually costing you anything extra!)
Taking away
their
risk
of buying from you...
(Here, you'll
discover the simple strategy that can double response to your
advertising - and the strange thing is, you no doubt already do
this, and probably keep it a secret!)
Writing
copy that
compels your clients and
prospective clients to pick up the phone NOW!
(In these sales
letters, ads, and fliers, you won't actually have to write the
copy yourself, it's already done for you.)
So I began learning the direct
response marketing business, and applying it to my own business. I started doing what nobody else in
my market was doing - direct mail. I sent
out thousands and thousands of letters, inviting business owners to
seminars. They turned up in droves.
Suddenly - almost overnight - I
was selling more product than any other agent in the
country!
In my former life, I would write
ads that looked 'professional' - in other words, didn't say much,
but 'looked' lovely. Now, I wrote ads that looked anything but
'professional' - they were full of copy - and they
'sold' like crazy!
I had discovered the BIG SECRET of
marketing that works...
The Stunning Power of the Written Word
It's called Salesmanship in Print.
The ability to words down on paper that compel a customer or
prospect to buy from you alone, at the price you want to charge, is THE most powerful, money-producing asset
any business owner can ever possess...
Then, after several years of study
and putting my new knowledge into action, I discovered something
else. I discovered I knew more about marketing, more about how to
get new customers to readily buy, more about how to get more money from existing
customers,
than most business owners ever learn, or bother
to
put into action even when they find out the secret!
Owners of small businesses began
to hear about what I was doing with my own marketing, and started
hiring me to help them with theirs.
I charged HUGE fees, simply
because I knew more than they did. BUT...they didn't care,
because the sales letters and ads I wrote for them...worked...!
(For example: Last year I wrote a
full-page Yellow Pages ad for a large Law Firm. I charged $7,000 to
write that single ad. They paid it, happily.)
|
"A 4 to 1 return on investment..."
"Using
Greg's sales letters and marketing system, we attracted
new fees of approximately $150,000 at a cost of less
than $30,000 - a great return on investment and well
worth the effort."
Joe
Lawrence, Director, Lawrence Business Management,
Fremantle, Western Australia
|
|
“9 to 1 return on our marketing dollars.”
"After only a few short but action-packed months
working with Greg we had turned our marketing
completely around. Our first advertisement was
run in the last week of April. We spent $900
or so on the advertisement and generated 700
prospects. Of those prospects we generated 8 sales,
at an approximate value of $8,000, very quickly
thereafter (that's nearly a 9:1 return on our
marketing dollars). That's not a bad return, and in
record time. The sales cycle on these 8 deals
was 1-2 weeks, whereas our previous sales cycle was
longer at 2-4 weeks. If Greg tells you try
something in your marketing, then my suggestion is
"just do it". This guy knows his stuff.
Thanks Greg."
Margie Baldock, Founder, Conscious Investor, Sydney.
|
As I was learning the secrets of
compelling direct response marketing - and applying them to my
business as well as for my private consulting clients - I came
across a
Little Known, but Powerful Formula
for writing compelling ads and
sales letters that could be applied to literally any
business, that any business owner could use.
As it happens, at the time I was
dating the
owner of a
small beauty salon
in my home town, specializing in micro-dermabrasion
and permanent makeup. This business owner had bought one of those
‘generic’ marketing packages, full of great ‘how-to’ information.
But there was one problem this salon owner had with it. She
said
|
“Greg, I don’t want to know
how to do it.
I don’t have
time
to learn the theory! I don’t have the writing
skills, or the computer skills either….I
just want it
done for me!”
Disgruntled
Salon Owner, Perth
|
So I began by re-writing her
Yellow Pages ad, making just ONE small change to her old ad. That
one small change produced a
whopping 30% increase
in response immediately!
Then I started writing a series of
letters she could send to her clients. Mothers Day letters, Change
of Season letters, New Client Letters, letters to get old clients
back, Valentines Day letters, Newsletters, and so on…
I created ads for her salon...ads
that were nothing like anything she had ever seen before in the
beauty business...at first she was nervous, anxious about
what would her friends and colleagues think?
But these ads worked. One
particular ad is still running today...and still regularly pulling a
two to one return on investment, week after week!
BUT...but - she
still needed a complete system that would automate all this
hard work...
So I began putting together
everything I had learned, plus everything I had developed for this
salon owner...then began writing and adding more and more sales
letters, ads, flyers and so on.
Then I brought in some outside
help. I found one of the best sales people I know, Jill Groves, and
asked her to put together a Manual, a salon-specific sales manual so
staff could sell treatments and products
without
them even realizing they were doing it!
 |
Jill
(pictured at left) was the perfect choice to write such
a sales manual. She had once owned a successful nail
salon, and at the time she joined me, she'd been working
as a trade-coordinator for an international trade
exchange.
When she took over her
base of clients, these clients were trading just $80,000
a month. Just 10 months later, they were turning over no
less than $512,000 a month. That's selling! |
Co-incidentally, Jill had spent the previous two
years specifically researching and gathering material on the
sales methods (or rather, lack of them) employed in beauty
salons, day spas and hair salons for a book she was planning to
write. It couldn't have been more perfect timing! We set to
work.
Finally,
after more than 12 months, we had a system, a purpose-built
'marketing system-in-a-box' designed and written just for
the salon owner....
The Essential Salon
Owner's Marketing Toolkit
The World's First - and Still the Only
- Complete 'Marketing-in-a-Box' System of Winning Ads, Sales
Letters, In-Salon Selling Strategies, CD & DVD Tutorials, Continuous
Online Updating and
Fanatical Support...Designed and Built
Only
for the Salon/Spa Owner...
Now, the Toolkit is
not
available
for online download....for a start, it is very
exclusive, it weighs 6.7 pounds, and
it's
only available to ONE salon or spa per zip code.
(No point in
everybody having the same marketing tools. Some Toolkit owners now
admit that one of the main reasons they bought it was to prevent
their competition getting their hands on it!)
However....that
doesn't mean you can't get SOME of the most powerful parts of the
Toolkit right now...
|
Toolkit Starter Pack
Volume 1
Sales
Letters, Newsletters and In-Salon Sales Strategies for
Marketing to Existing Clients
(For
Download Instructions, See Below)
Here's just a sample
of what you get with the Toolkit Starter Pack
Volume 1:
 New
Client Letters - the complete series of 3 New Client
Letters, right out of the Toolkit. As you can see from
Sonya Moore's comment below, these very letters are
responsible for amazing first-time client
re-booking rates of better than 50%! Ask anybody
in the field of direct marketing - nobody but nobody
gets those kind of response rates in direct mail. OUR
stuff does. Scores of our Toolkit owners have proven it.
Comes complete with New Client Mailing & Re-Booking
Planner, so you can keep track of which clients have
received which letter & when.
Letters also included in Word format so you can easily &
quickly make changes and print them out.
Valued at $400 - but
priceless.
 "75%
Response...!"
"Just using the series of New Client letters
we get a re-booking rate of 75% - that is
just unheard of. And when you think that
each regular client is worth maybe $2,000 a
year or more...these marketing tools are
GOLD for us...."
Sonya Moore, The Beauty Bar, Caulfield
North, Victoria.
Ph +61-3-9533-0733 |
"...no
less than a 40.8% Response Rate...!"
"In December
2005 I sent this series of letters to 71
clients who had come in for the first time
and not immediately re-booked. I was
amazed...29 of them, that's 40.8%, came back
in for more treatments!"
Michelle Weston, Baulkham Hills Beauty,
Sydney, Australia (+612) 9639-9294 |
(You are just 60 seconds away from
having this amazing series of sales letters.)
'Raise
the Dead' Letters - Got clients you haven't seen for
a long while? Use these letters and you'll be amazed at
how many of your old clients suddenly appear from
nowhere, ready to give you their cash again.
Letters also included in Word
format so you can easily & quickly make changes and
print them out.
Valued at $280 - also priceless.
Chapter
3 from 'Selling with Energy' - this Chapter, right
from the 'Selling with Energy' in-salon sales manual in
the Toolkit, details exactly how to use your answering
machine not just to keep clients at bay, but to
take bookings
from them - while you're with clients, your staff are
busy, your salon's closed...or you're asleep.
A $145 Value
Report
- The Stunning Power of a Guarantee. Reveals exactly
how to use a powerful guarantee to not only drive sales,
but drive the clients you don't want to a rival salon.
Includes exact examples of winning guarantees.
A $49 Value
Critique
Certificate. As the owner of a Starter Pack, you can
submit any ad or sales letter of your own and get the
Worldwide Salon Marketing team to review it, critique
it, and suggest changes to make it actually work for
you. All you need to do is fax or email us your ad or
sales letter. Valued at $400
(Don't doubt this value - I have often
reviewed and critiqued ads and sales letters for our
Toolkit members, resulting in increased sales of
sometimes tens of thousands of $$$s)
Sample
Newsletters. Newsletters are a proven way to drive
sales. (In fact, we know that regular newsletters
always get a better than 2 to 1 return on
investment). Use these newsletters, compiled by
Toolkit-equipped salons, as the basis for your own
newsletter. (Included in
Microsoft Publisher format on the accompanying CD.)
A $195 Value
The
'Happy Form' - most salons call it a "Client
Survey". Pretty dreary. We prefer to call it a 'Happy
Form' - it's a great way to get feedback from clients
and adjust your service accordingly. Plus, you can use
these comments as testimonials.
Valued at $45
14
days of Free Members Only access to the Special
'Sealed Section' of the
Worldwide Salon Marketing
Website. It's here we post updated ads and sales
letters, and feedback from Toolkit owners around the
world. There is GOLD in the sealed section, waiting for
you to uncover it and use it to generate CASH in your
own business.
PLUS
- I'll post you TOTALLY FREE - in the mail -
my 84-minute DVD
"How
to Create an Offer So Powerful Your Competition will Think
You're Crazy!"
This DVD was filmed live before an audience of
salon & spa owners as I detailed the systems, tools and
techniques now being used by Toolkit owners around the world.
Valued at $87
|
Toolkit Starter Pack
Volume 2
Proven Ads, Mailbox
Fliers and Posters
for Marketing to
Get New Clients
(For Download
Instructions, See Below)
Here's
a sample of what you get with Starter Pack
Volume 2:
The Mailbox Flyer
that Pulled
60 New Clients
Even Before the Salon Opened!
This very flyer was used by Brigitte Benge of Me Skin & Body
in Melbourne, Australia, to generate a flood of clients for a
new salon she opened in another suburb. Here's what Brigitte's
saying about the flyer...
|
"...it's
Fantastic!..."
"The offer is still going until the end of October
(two weeks to go)...but here's what we've sold so
far:
A Touch of me Package: 18 sold at $169 = $3042! Indulge me Package: 11 sold at $79 = $869!
Relax me Package: 20 sold at $69 = $1380! Wax me Package 9 sold at $59 = $531!
Total $5,822...Considering
we're a brand new salon with zero database, it's
fantastic!
Brigitte Benge, Me
Skin & Body, Melbourne, Australia.
(61)
402 108541
You're just seconds away from having this winning flyer... (or
you can try and design it all by yourself...)
|
The
In-Salon Flyers that made one salon
nearly $16,000 extra
sales in a single month.
The design of these flyers was taken directly from templates
in the Essential Salon Owner's Marketing Toolkit. Salon owner
Tracey Orr constructed four different packages with four
different prices. The flyers were placed all over the salon;
under the nail tables, at reception, in the treatment rooms.
Here's what Tracey says about this promotion:
"...Fantastic
result! $15,920 in EXTRA sales in one month...!"
"We are absolutely
stoked with the results - $15920.00 extra
sales in total. We are used to doing well
with our in salon promos (average 10,000.00
per month) but this was fantastic!!!! It was
interesting to note that the more expensive
ones sold best."
Tracey Orr, Absolute Beauty, Launceston,
Tasmania (+613) 6331-3800 |
The Newspaper Ad
that got $25,000 in sales
for a Laser Clinic. This ad was run in a local suburban
newspaper.
 "...$25,000
in bookings from a single $600 ad...!"
"I've attached the ad we
designed two weeks ago based on one of the ads in the
Toolkit. We spent $600 on this ad, and we've had 25
calls (so far - the phone's still ringing!) worth almost
$25,000 in treatments! All my staff and myself were
super impressed and pleased with the outcome!" Matthew Jafarzeeh, Instant
Laser Clinic, Melbourne, Australia (613)
9205 9430
You can have this winning ad in just a few seconds. (Or
you can re-invent the wheel and design one yourself.) |
The Mailbox
flyer
that brought in
90
new clients in 3 weeks. This
double-sided color flyer was printed and distributed to
8,000 homes for just $1,200. In the following 3 weeks, it sold
Gift Certificates worth $11,800 for the salon owner, Dianne
Sekuljic of Beauty on Argyle in Sydney, Australia.
|
“…$11,800
and NINETY new clients from a single flyer…”
“It's amazing...I printed up the double-sided flyer and
had them delivered to about 8,000 homes around my salon.
The printing and delivery came to no more than $1,200.
"In the following three weeks, that one flyer brought me
no fewer than 90 new clients and $11,800 in Gift
Certificate sales. PLUS I just repeated the same offers
on a sandwich board outside the salon and got another
SIXTY new clients from that. I couldn't believe how
effective it was."
Dianne Sekuljica, Beauty on Argyle,
Sydney, Australia. Phone (612)
4655 5177
You can be
downloading and copying this flier in a
matter of seconds...or, of course, you
can try making up one yourself.
|
The Hair
Salon ad
that attracted 30
new clients and $3,000 in appointments in 14 days.
Here's what salon owner Heather Jacobs says about
the ad:
"...Quadrupled response to our advertising..."
"Just
like you said it would, the ad got a fantastic
response - FOUR TIMES the response of any of our
previous advertising.
I ran one ad costing $350 in a local free newspaper,
and in the next two weeks we took bookings for $3,000 worth of treatments and
we
picked up 30 new clients just off that one ad!!"
Heather Jacobs, Zuki's Hair, Hamilton, New Zealand
(647) 848 2303
|
The Mailbox
postcard
that brought in 15 new clients at a cost of just $512.
This postcard was distributed to 3,000
homes by Karen Porteous of Elysian Beauty.
"...15
new clients
..."
"That
mailing brought in 15 new clients who spent a total
of around $1500. Plus of course, each one of those
new clients is worth more than $1,000 a year to me.
Interesting fact: the most expensive package was the biggest seller."
Karen Porteous, Elysian Beauty, Perth, Australia
(+618) 9364 9903
You can have this winning postcard in
just a few seconds. (Or you can re-invent the wheel and design one
yourself.) |
|
(And that's just
a tiny fraction of what's
contained in the complete Toolkit!)
Now, if you had to go out and hire even a competent
copywriter - as against an exceptional one, like me - to
write all this material for your salon or spa, believe me, you would
be paying $5,000, $10,000, more like
$15,000!
And
that's just to write the material that's in these two Starter
Pack volumes. (Let alone the vast cost to
re-produce the entire Toolkit!) Now, would $15,000 still be
good value? Well, let's just take the series of posters used by
Tracey Orr (they're in Starter Pack Volume 2).
For
Tracey, they generated an extra $15,920 in sales in a single
month! And those posters are just a
small part of what you get in
these two Starter Pack volumes.
But
the fact is, you can get BOTH Volumes of the Starter Pack now,
not for $15,000, not for $5,000, not even for $1,000 - no, just a
lousy, insignificant
$US697!
Frankly, $697 - for both - is ridiculously, stupidly cheap. So,
why would I do it?
Because I don't want to slave away,
re-creating winning marketing material for salon and spa owners, day
in, day out. Even if it IS for huge fees. To tell the truth, I'd
rather charge peanuts for it, and make it available to
thousands of salons and spas all over the world.
Still not convinced? Okay, how about this - my
 DOUBLE 100%
Better
Than Money Back Guarantee
Guarantee #1:
If up to 60 days
from the date of purchase you are not completely delighted and
amazed with the Starter Pack, simply email me - there's a
contact link at the bottom of this page - and I'll refund your
entire investment, no questions asked, the same day!
Guarantee #2:
I'll not only refund your entire investment, I'll pay you an extra $20
for your trouble!
PLUS of course, you get to keep the Starter Pack!
Let's just look at some value here:
Take the example of Sonya Moore's testimonial above. Let's say that Sonya ONLY sent the New Client Letters to 16
new clients. (And of course, she would be very, very silly to do
that, wouldn't she, if they're working so darned well!)
At a re-booking rate of 75%, that's TWELVE first-time
clients who have decided to keep coming back for more.
Even if each of these 12 new clients ONLY EVER
re-booked for treatments worth $50 a piece, that's $600 in sales
Sonya never would have made!
So you can see, that $49 for each Volume or $77
for both is a piffling amount of
money to pay for such powerful marketing tools. Frankly, I'm
inclined to double it. You probably noticed that I've put a nominated value on Volume 1 of
$1,630. Well, to be honest, it's much, much more than that.
Heck, imagine if just that single series of sales
letters helped you to gain...oh, let's say just FIVE new, regular
clients every month. And each new client was worth just $500 to you
over a full year.
Mmmm... 5 X 12months = 60 new clients in a
year. 60 new clients @ $500 = $30,000!!! in a full year!
So that's why the whole full Toolkit isn't cheap. But
I'm prepared to let some of the Toolkit's powerful tools 'out of the
box', just so you can prove to yourself how amazing it is to simply
'join-the-dots' - and then hear the phone go mad and your cash
register go
Kaaaa-Ching!!!
Still not convinced? Let me remind you of my
DOUBLE 100%
Better
Than Money Back Guarantee
Guarantee #1:
If up to 60 days
from the date of purchase you are not completely delighted and
amazed with Starter Pack Volume 1, simply email me - there's a
contact link at the bottom of this page - and I'll refund your
entire investment, no questions asked, the same day!
Guarantee #2:
I'll not only refund your entire investment, I'll pay you an extra $20
for your trouble!
Can't be fairer than that.
PLUS of course, you get to keep the Starter Pack!
Extra, Extra Free Bonuses
If you've made it this far and haven't ordered yet, I'm guessing
it's because you're still not sure if you're getting good value.
Well, how about this - if you order now
I'll give you - FREE - these
6 Special Marketing & Business Building Reports
Special Report #1:
"‘Sales Thinking’ - the
Absolutely Crucial 8-step Process You Must Go Through BEFORE
You Book a Single Ad, Mail Your First Sales Letter or Pay Some Ad
Agency Idiot to Design You a Nice Glossy (read ‘Expensive’) Colour
Brochure." Valued at $29
Special Report #2:
"Riches in Niches – Why You Should ‘Re-invent’ Your Business"
- Valued at $29
Special Report #3:
'Why Nobody Remembers Your Mail - Simple Ways to Get Your
Mail Noticed, AND Acted On' - Valued at $29
Special Report #4
"Why
you should crash-tackle your Yellow Pages rep, drag him to the
ground, handcuff him, put a gag in his mouth and wrap him in a
straitjacket...so he can’t sabotage your marketing!" -
Valued at $29
Special Report #5:
"Good Reasons to Buy an Existing Salon – If You Can Find One."
Valued at $29
Special Report #6:
“Why Are You Making It
So Hard For Me to Give You My Money? Tales from the Sales Prevention
Department—dumb things people do to stop customers buying stuff."
Valued at $29
These Special Reports give you instant knowledge of what works in
direct response marketing for salons and day spas - knowledge you
can use to boost your profits RIGHT NOW.
Best Value Package:
Buy Volume 1 AND Volume 2 for
only $697.
Good marketing!
 
|
CEO Worldwide Salon Marketing Pty Ltd
106A
Cambridge St, Leederville WA 6007
Phone
+61-8-9381 6621
Fax +61-8-9388 9630
|
 |
PS: Look, I don't really know what else I can say, except that
if you aren't convinced by now to at least try the Starter
Pack, I can only refer you to a few of our existing Toolkit owners.
I prefer to let them speak for me anyway. That's why I've made their
phone numbers available, so please feel free to give any of them a
call.
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