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Free 7-Step Salon Marketing Mini Course
In this Strategy... Here's How Finding Staff Will be a Whole Lot Easier...
"I can't find staff!!! *sob*" If you're one of the thousands of salon owners around the world who want to gouge your own eyes out with a sharp spoon in frustration at the difficulty of finding, hiring and keeping staff, you'll know what I mean. By comparison, getting customers is a cakewalk. But here's how it's going to get a whole lot easier... Announcing... "Staff Hiring Made Easy!" We're about to introduce a brand new service - free for Inner Circle members only - which will make the process of finding new staff an automated, seamless and almost painless event. Here's how it works: 1) You'll run an ad in the local job classifieds, or on the web, or both. It'll read something like this - "Attention Hair Stylists (or Beauty Therapists)! FREE Special Report - valued at $29 - reveals the 9 questions you MUST ask - and get answers for - BEFORE you sign up for any new job. Go to www.saloncentral.com/yoursalonname" 2) That web link will go to a special page on our new website, SalonCentral.com where your prospective staff will be able to download the free report - which is a thinly-disguised sales pitch for your wonderful salon, and why they should want to work there. 3) To get the free report, the prospective staff member will have to enter their name, email address and contact number. Every time they do, you'll get an email containing those details. Bingo! 4) I can hear you asking already, "But I don't know how to put together that special report!" You won't have to. Take a deep breath. We've already done that for you - you'll get the template in Word format, and all you have to do is fill in the blanks! Want to see that Free Report template? download it here in Word format NOTICE TO INNER CIRCLE MEMBERS: If you are or soon will be looking for staff, and want to take advantage of this service (and why wouldn't you...it's free!) you should first of all download the Special Free Report template, make any changes you feel are necessary, and email it to me at the office. NOTICE TO NON-MEMBERS: This service will be available to non-members at a small charge in the near future. We'll let you know. Any questions, get in touch via our contact us form. How to Get Hundreds of ACCURATE Names and Addresses in Your Client Marketing List...and a Special Bonus for Inner Circle members. This newsletter is rapidly turning into the Tracey Orr show...but that's because this star Inner Circle member demonstrates time and again exactly why she's a million dollar salon owner, and is getting richer by the hour. I constantly nag and cajole Inner Circle members - and anybody else who'll listen - that a well-maintained accurate database of client contact details is GOLD. In fact, it is the ONLY real value in your business. ALL truly successful salon owners know this, Tracey among them. With military precision and discipline, Tracey implemented a process by which she obtained up-to-date email addresses, phone numbers and postal addresses from more than 1,000 of her clients - in a matter of a couple of weeks! Now, if you've run a salon or spa for any length of time, you'll know how hard it is to get staff to collect ALL the relevant details, EVERY time. So Tracey turned this admitted inefficiency into a marketing event...and got her clients to do all the work for her! First, she sent a 'we suck at getting your details' letter to over 2,500 clients...Here's how she describes the process...
"We sent this letter out on fluoro
paper (2 pages) in hand addressed
envelopes. The letter went to 2567
clients. We gave clients the option
of completing the form by web or
snail mail. We were originally
going to include a self addressed
return envelope but decided not to
due to the cost!
We sent the mail out last week
finishing on Friday. To date we
have had no less than 1000 come back
and most by snail mail! I guess
clients will invest in a 50c stamp
for $45 bucks worth of freebies.
One of my staff mentioned "oh my god
it will cost a fortune for the
giveaways" but...
a) A $20 "Get Out Of Beauty" free
card and a $25 voucher does not
actually cost me $45. Plus the
client will always have to put some
of their cash towards the treatment
as nothing we have is $20 except for
an eyebrow shape.
b) The "cost" of $45 is easily
recouped by the client getting all
our text messages, email, letter
marketing and newsletters.
c) The cost of a 100% correct
database is invaluable!
d) When we send the second letter
saying here is your $45 worth of
beauty stuff we include their first
months newsletter, our valentines
flyer for the hubby in the house and
an invitation to our make-up night!
e) We also sign them into our online
beauty shop and provide them a user
name and password as well as a
special so we will increase traffic
to this area of the business.
We are normally very good at getting
clients details the first time they
come in and generally clients will
let us know their new phone number.
We have been really surprised how
many clients have changed address,
mobile, email etc. Also some
clients that previously didn't
provide all details have now
provided same.
One of the most successful return
rates we have had to date with a
promo. Also we felt as Jan is a
quieter month it is a perfect time
to do as clients have rung and
booked when they receive their
vouchers.
Incredibly generously, Tracey has agreed to make the two letters she used for this promotion available to Inner Circle members. If you are an Inner Circle member, you should receive these letters via email by close of business this Friday, February 1. If you do NOT receive these letters in your inbox, please let me know. Note: if you are NOT an Inner Circle member, you should apply for a 30-day Test Drive here.
Despite the fact that January 26 marks the day in 1788 when boatloads of British criminals founded Australia as a penal colony - which it remained for the next 80 years - we Aussies tend to be very enthusiastic about the national holiday's background these days. In fact, we've all got our hands full - the national flag in one hand and a cold beer in the other. Personally, I had other things on my mind this past Australia Day long weekend. In Longreach Bay, Rottnest Island, I was aboard my boat, The Other Woman with my beloved Michelle and a boatload of friends and family, when the Marine Ranger pulled alongside for a friendly chat. Now normally, if the Ranger turns up for a quiet word, it means you're in trouble...haven't paid your landing fee, picked up the wrong mooring, exceeding the speed limit, it could be any one of a dozen transgressions. But this time, the only person on board who didn't have a clue why the ranger was there was Michelle. "Is Michelle Robinson on board?" he asked. Michelle's faced dropped. Er, yes...why do you ask? "Well, the police have asked us to track you down and ask you a few questions...were you at the Rottnest Hotel on the night of April 4 last year?" Um...y-y-y-yesss..... "Did you meet a certain gentleman on that occasion" Um...what's all this about? Then he dropped the bombshell....and I held my breath. "Would you marry Greg Milner???"
It could have gone pear-shaped, but I'm a risk taker. She said YES! Ahhhh... I love it when a marketing campaign comes off! That's it for this week. Greg Milner,
Worldwide Salon
Marketing
Phone: 08 9381 6621 USA Phone: (214) 717 4344 (diverts to our Head Office) UK Phone: 0121 288 7320 (diverts to our Head Office) Or phone our representatives in Canada, USA, UK and Ireland (details at right) Click here to send us feedback Strategy 42 Strategy 40 Strategy 39 Strategy 38 Strategy 37 Strategy 36 Strategy 35 Strategy 34 Strategy 33 Strategy 32 Strategy 31 Strategy 30 Strategy 29 Strategy 28 Strategy 27 Strategy 26 Strategy 25 Strategy 24 Strategy 23 Strategy 22 Strategy 21 Strategy 20 Strategy 19 Strategy 18 Strategy 17 Strategy 16 Strategy 15 Strategy 14 Strategy 13 Strategy 12 Strategy 11 Strategy 10 Strategy 9 Strategy 8 Strategy 7 Strategy 6 Strategy 5 Strategy 4 |
Free Stuff...
Listen in - FREE - on these live recordings as salon & spa owners and industry experts around the world reveal their success strategies
New Inner Circle Members
In the USA: Molly Verbrugge, Indulgences, Little Rock, Arkansas Wendie Land, Hair Color Plus, Orange Park, Florida Scott Ward, Fantastic Sams / Xage Med Spa, Spanish Fork, Utah Maureen Idehen, Alpha Salon Spa Barbershop, Plymouth MA Susan Woodbury, Village Image, Belmont New Hampshire Deanna Lisee, Escape Day Spa, Manhattan Beach CA Chris Ygay, Revitalize Day Spa, Birmingham MI In the UK: Terry Riley, LA Hair & Beauty, Preston, Lancashire. Sarah Cogin-Smith, Looks Beautiful, Felixstowe, Suffolk Emma Harding, Hardings Hairdressing, Birmingham. West Midlands. Catherine Hart, Beauty at Visage, Powys, UK Gavin Kennedy, Fever Hair Design, Merseyside Carina Reid, Eleganza, Suffolk In New Zealand: Neville Holt, Auckland In Canada: Angie Elder, Melange Salon & Spa, Ontario In Australia: Agnes Lucsyk, International Skin & Body Care, Melbourne, Victoria.Helene Glover, Hairport International, Keysborough, Victoria Mariana Titeica, Rejuvi Australia, Toowong, Queensland Sharon Robinson,
The Hair Shack, Belinda Walters, Off the Top Hairstyles, Nowra, New South Wales Simone Harley, Spa Muscle Waxxxing Matters, St Kilda, Victoria Miriam O'Hare, Miriam Claire's, Nerang, Gold Coast, Qld Mathew & Alison Sibley, Radiant Beauty Lounge, Buderim, Qld Tracey Mosley, Cleopatra's Hair on the Nile, Lake Illawarra, NSW Linda Gera, Miss Vanity Makeovers, Unley, South Australia Claudia Santangelo, Taglio, Lilyfield, NSW Tracy Dickson, Allure Body Lounge, Aroona, Qld Sergio Lopes, Body Eternal, Wembley, WA
About Us Online and offline, more salons and spas get their 'kick butt' direct response marketing from us than from any other source. So, you could be forgiven for thinking we're a sprawling conglomerate with shiny offices atop some concrete-and-steel skyscraper in New York or London. Nope...it's just a handful of us, tucked away in a little (okay, tiny) office in Perth, Western Australia, the world's most isolated capital city.
OFFICE DETAILS International: If you're in Canada, USA, Ireland or the United Kingdom, pick up the phone and talk to one of our excellent, experienced Authorized Representatives to discuss becoming an Inner Circle Member. Canada: USA: West
USA: East
Neil Cohen resides in New York and has a background in marketing and communications. Like Mitch, he's attended our Road to Riches Super Conferences and has an intimate knowledge of our tools and systems for Members. You can reach Neil on (914) 613-3343 Ireland:
UK:
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About
fifty times a week, salon & spa owners
complain bitterly to our Inner Circle
mentoring coaches 
In
Canada, John Uhrig
of Monochrome
Marketing Solutions
(based in Vancouver,
British Columbia) is
already extremely
well-known as a
marketing guru to
the spa industry.
John is a
first-class
copywriter, internet
marketing guru and
coach. We've been
talking with John
off and on for a
couple of years now,
and we can report he
is a thoroughly
professional, very
pleasant guy who
really does know his
stuff. All Canadian
inquiries for our
Inner Circle
Membership and the
Essential Salon
Owner's Marketing
Toolkit will be
directed to and
handled by John.
He'll also be
responsible for
one-on-one coaching
of Canadian Inner
Circle Members. John
can be reached on
(604) 850 3416
In
direct response marketing circles in the USA, Mitch Carson is
known from coast to coast as an extremely hard-working,
super-experienced marketing expert. For years, Mitch was a
Member of the great Dan Kennedy's Platinum Group - and Dan only
EVER permits 20 people to be Platinum members at any one time.
It is a very elite and high-priced group. We're excited to have
Mitch on board. He's already planning a series of 'Road to
Riches' Salon & Spa Marketing Super Conferences across the
States in 2008. You can reach
Mitch on 
John
Hayes of Great Guns Marketing in Waterford, Ireland, has also joined
us as our Irish representative. John is very approachable and has an
excellent grasp of direct response marketing - after all, he too is
a member of the Glazer-Kennedy group, often flying to the USA to
attend Dan Kennedy marketing conferences. 