Australia:
106a Cambridge St, Leederville WA 6007
Phone: 08 93816621
Fax: 08 9388 9630
USA:
215 West Loucks Street, Sheridan, Wyoming 82801-4226.
Phone: (347) 329 5442
Fax: (530) 684 6540
UK:
Suite 11463, 2nd Floor, 145-157 St John Street London EC1V 4PY.
Phone: 20 8816 8576
Fax: 0871 264 8254
New Zealand:
62 Salerno Rise, Point Ridge, Albany Heights, Auckland 0632
Phone: +649 441 6906
Fax: +649 443 2495
 
     
 

If you own a Beauty Salon, Day Spa, Medspa or Hair Salon
"Screw the Recession!"
Get Your FREE 30-day 'Test Drive' of the World's ONLY Complete 'Done-For-You' Marketing, Coaching, Mentoring &
Sales-Making System - Valued at $42,685
Purpose-Built for Salons & Spas

Announcing...the new Inner Circle Marketing & Mentoring program - including the world famous Essential Salon Owner's Marketing Toolkit™...

(But ONLY if you complete the Pre-Application Survey BEFORE )

 
     
 
  

Click the play button to find out what the Inner Circle marketing & mentoring program for salons & spas is all about....

"Our Tested and Proven Salon Ads, Sales Letters, Fliers and In-Salon Sales Strategies have Already Generated Increased Sales of $7,714...$11,800... even $15,920 for these Salon & Day Spa Owners in as little as 4 Weeks. We guarantee they will work as well or Better for you too.

...PROVE it to yourself with the 30 Day Test Drive of the Inner Circle Marketing & Mentoring Program!"

 
     
 
See & Hear Proof Below
"...a HUGE difference..."
"Whenever I put out an ad where I follow the guidelines in the system, the phones would ring... you know, sometimes I wouldn't even know the ad was out yet, and the phone would already be ringing...before I got the system, I would just sit around waiting...there would be maybe ONE phone call a month. The traditional kind of advertising just does not work, it does nothing but waste money...now I have clients who are spending much more per transaction...the staff training tools are brilliant too...I would definitely recommend becoming a member, it's a great tool, it makes all of your advertising worth the money that you're paying..."

Miranda Dreyer, Spa Urban Retreat, San Diego, CA

 "...monthly sales went from $7,000...to $73,000...in ten months!"

"We opened our office in January 2004 as a chiropractic office primarily, but we also purchased an Endermologie machine to create an income stream that was not insurance dependent.  We prepared ourselves for the flood of new patients/clients... NO FLOOD!  We continued trying what we "thought" would work to get people in the door, which basically came down to brand type advertising.  As you know, that was a HUGE waste of money, money we really didn't have to waste.  Fortunately, my wife found you and your company through your website, just by searching for marketing companies.  We signed up for the 30 day trial period, and are we THRILLED that we did!  Back in November 2007 we were on the verge of closing our doors in failure....we were turning over a lousy $7,000 a month. But just using the strategies in the kit, by June 2008 we finished the month at a massive $73,000 in sales. Incredible!

You guys deliver!!!"

Dr. Tim and Kanna Reilly, Body Solutions Laser & Skin, Scottsdale, AZ
Worldwide Salon Marketing Pty Ltd Testimonial Image


"...it gives me a reason to get up in the morning now..."
"We were struggling, wondering where our next meal was coming from, and that's turned around now for us, we run a staff of 8, they're all independent contractors, and you know, when everybody's making money, things go a lot smoother. Just yesterday for example, we sold about a dozen $99 Mother's Day Gift Certificates, just in a single day, and that's thanks to this system...we've had nothing that's not worked..."
Judy Estes-Smith, Healing Hands Day Spa, Denton TX (940) 387-7311

Click the 'play' button to hear Judy revealing how Inner Circle membership has changed her business...
Worldwide Salon Marketing Pty Ltd Testimonial Image"...6,000 pounds better than we have ever done before..."
"After 20 years in the beauty trade I applied just one of the ideas in the Toolkit and have just had my best January EVER! A slump in the economy? PAH! Using the Toolkit, January generated 20,000 pounds in sales which is 6,000 pounds better than we have ever done before."

Joanna Philpot, Mayflower Health> & Beauty Clinic, 35 Mayflower Way, Beaconsfield, Bucks, United Kingdom

"We've raised our services and brought in over 200 clients... EXCELLENT!"

"I own a full circle salon with cosmetics, beauty supplies and hair. It's been great!

I have implemented the marketing that you have in the book we're doing the referral program, $10 off program, Thank You cards, birthday cards. We've raised our services from $118 to $190 and we brought in over 200 new clients since July 2008.

Makes me feel great! It's been keeping my girls busy. Excellent!"



Tamara Schultz Snyder - Merle Norman
CA - USA

"...Extremely effective..."
"We've had massive success with the system, particularly with the direct mail in the kit. Just with 'lost' clients alone, we're getting no less than FIFTY PERCENT of them back, that's fantastic!.
"And on New Clients, we're getting 95% of them re-booking. Plus, my advertising costs have gone down because our direct mail is so much more effective now. Our business has grown dramatically, particularly in the last 12 months since we joined Inner Circle. It's been extremely effective....and we've used only a small percentage of the system!"

Karyn Eaton, Gemma's Health & Beauty, Mt Lawley WA Ph (+618) 9370-3504


 


In Australia: "...sales went from $8,000 a month to $70,000 a month - IN SIX MONTHS!..."
Click the play button to see how salon owner Melanie Corlis did it...

 

 

 

 



"...You're my business gods...!"

"I had no idea how much help I would receive by joining the Inner Circle. I knew it was the right step and appropriate for me but I've just been so blown away by the support... everyone's so responsive and helpful... it's like you're my business gods! I don't believe I shall ever have a problem again. Again, thanks so much."
Kind regards,

Lesley Morgan-Wesson, Owner, LADY AT BAY Beauty Salon, Neutral Bay


Caution: this website contains recent real case studies of real marketing successes by real salon & spa owners in the USA, Canada, UK, Australia, New Zealand & Japan. But Internet users are naturally suspicious, distrusting - that's why I've included not only their names, and the names of their businesses, but also many of their phone numbers so you can call them and ask them for yourself...!

Perth, September 9,  9.38am

Dear Hair Salon, Beauty Salon or Spa Owner,

My name is Greg Milner, and I have no idea how you've come to this website...maybe you found a link on somebody else's website, maybe you clicked here from Google...maybe you just got angry and can't take it anymore! It doesn't matter. What matters is that you own or run a spa or salon,

and you're fed up!

with vague, wishy-washy marketing that simply doesn't work for your business. Well, here's a statement that's bound to upset some people, shock others...

99% of everything you've ever been told about
marketing for salons and day spas is utter nonsense!

To be brutal, you're better off standing in the bathroom and flushing $100 bills down the toilet than waste your money on most of what passes for 'pretty' (but useless) salon & spa marketing.

How would I know? I'll explain in a moment, but first, I'm about to reveal exactly HOW the letters, flyers, ads and sales training manuals I've developed have helped literally hundreds of salons around the world boost their annual sales by $100,000, $200,000...in fact as much as half a million dollars simply by using the ads, flyers and client sales letters I've written for them.

Now YOU can find out exactly how, and you can do exactly the same-

AND put CASH in your bank account in 14 days or LESS!

Think I'm kidding? These salon and spa owners are just a few of the 2,276 around the world I've shown how to double, triple or quadruple their sales...

Salon & Spa Marketing Winners....
This is Karen Briffa. Karen owns Le Beau Skin & Body Management, her sales in financial year 2006-2007 will be $2 million, drives a new Jaguar and spends at least three days every week at home with her husband Peter and young children Blake and Ella. The rest of the time she spends working 'on' her business - and hasn't dealt directly with clients since 2004. (She started with a tiny one-room salon when she was 21.)

 


This is Tracey Orr. Tracey also has two young children, owns a beauty salon employing 12 staff and hasn't worked in the treatment room for years. Her salon turns over more than $1 million a year. She's about to franchise into a network of salons.



 

Find out exactly how they're doing it, all over the world...and how you can get the exact, proven, client-pulling ADS, MAILBOX FLYERS AND CLIENT LETTERS - already written for you in hard copy AND on CD, automated sales systems, training manuals, gift vouchers, referral systems, automated in-salon sales flyers and posters, answering machine messages, CD tutorials - that these salon & spa owners are using...if you qualify.

PLUS GET MY FREE DVD "7 'MUST-HAVE' SALON SUCCESS STRATEGIES" VALUED AT $197 JUST FOR READING THIS LETTER!

Here's what Inner Circle members are saying...



"We went from $7000 - $72,000...1000% Increase in business"





How does the Inner Circle Program Work?



Read on to discover...

  • How to Slash Your Salon & Spa Advertising & Marketing Costs & Create a Raging Flood of Eager Clients Hungry to Give You Their $$$..!!  
  • How you can get the System delivered to you anywhere in the world for a full, complete 30-day 'Test Drive' for no more than shipping costs.
 


Don't you just hate it when...

  • You've written a letter to clients and get a response that'd barely make a tiny ripple on a fish pond? (Here's where you'll discover a simple trick that will triple the best response you've ever had from your letters to clients. Imagine sending out a completely different type of letter, like nothing you've ever seen, and have your phone ringing off the hook with clients calling to make an appointment!)
     
  • You've handed over your credit card for expensive advertising, you've waited anxiously for the paper to come out...the days tick by agonizingly slowly, don't they?...finally it comes out, and...and...you're deafened by the sound of silence coming from your phone!
     
  • You've spent money...BIG money... on your Yellow Pages advertising, only to find that your ad looks lovely, full of color fancy graphics, just like the Yellow Pages rep said it should be...and it's money down the toilet! (Hint: Yellow Pages and Newspaper ad reps know nothing about advertising that sells. With the tools you'll receive as a Member, you will!)
     
  • You've sent flyers out to hundreds, maybe thousands of mailboxes in your area, and the response has been miserable... (You'll discover a simple technique that guarantees every single one of your mailbox fliers will at least get looked at - not thrown away with the rest of the junk mail!)
     
  • You know you should be doing a newsletter to your clients, but you sit down at the computer and your mind just goes blank...('Oh, what the hell do I write...') (With my ads, fliers and sales letters you'll also find templated newsletters you can simply copy and complete with your own stories and specials.)
     
  • You get new clients, you try your hardest to get them to re-book, but they don't, and...and...they disappear, never to be seen again... (But not any more with these easy-to-copy sales letters that get up to 75% of your walk-ins re-booking again!)
     
  • You suddenly realize you haven't seen Mrs So-and-so for months and months...in fact, there are LOTS of Mrs So-and-so's, and you have no idea why they haven't returned...(With these special tools you'll find a complete series of proven letters that get as many as 25% of your 'lost' clients back for more.)
     
  • You can sell product and treatments to your clients, sure, but your staff...they just don't get it...don't get that even a few more dollars in sales per client visit is worth an absolute fortune to the business in a year...
     
  • You just never get time to sit down and think about how best to market your business...you're forever tied up doing paperwork, training, back-office management and often running a family as well...(But imagine how much more time you'll have when you don't have to actually create all of your own marketing material!)
     
  • You're salon or spa's stocked with product that simply isn't moving, and you're wondering, worrying, agonizing...'have I got the right product...?'
     
  • You KNOW you'd like to upgrade your salon or spa, you KNOW you'd like to bring in the latest treatments, that new, modern bit of technology or machinery...and yet...and yet...you're scared to commit yourself to that BIG LEAP...(But with these tools, ads, fliers and sales letters you'll soon find yourself with too many clients!)

Well, guess what....if you answered 'YES!' to any of the above 'don't you hate it when...' questions,

YOU ARE NOT ALONE!

In fact, I used to feel exactly the same. And so do thousands and thousands of salon and spa owners all over the world. I know that, because I talk with them all the time, and they all say the same things.

So, why do some salons & spas seem to be so busy all the time, clients coming and going, the treatments rooms full, with more clients waiting in the reception room....while other salons seem as
 

dead as a morgue?


You're about to discover the BIG SECRET that's helping literally hundreds of smart salon owners around the world get new customers fast...and double, treble or even quadruple sales to their existing clients...

..Nearly DOUBLED our takings!
"...we were absolutely stunned, just by taking the first steps, our normal weekly takings of about $4,000 went straight to $7,500! Our referrals are much better, our clients get much more rewards. (At first) Membership seemed expensive, but with the returns we've got out of it, the investment is absolutely minimal, it's just amazing. Plus the support is great, Jill's helped me out so much, and I always get my calls returned. It's great!"

Leslie Graham, Shardales International Hair & Beauty.

"...Quadrupled response to our advertising..."
"Just like you said it would, the ad got a fantastic response - FOUR TIMES the response of any of our previous advertising. I ran one ad costing $350 in a local free newspaper, and in the next two weeks we took bookings for $3,000 worth of treatments and we picked up 30 new clients just off that one ad!!"

Heather Jacobs, Zuki's Hair, Hamilton, New Zealand
(647) 848 2303

(As a Member - even with the 30-day 'Test Drive - you get the exact ad that Heather used to produce this result!)
"...Fantastic result! $15,920 in EXTRA sales in one month...!"
"We are absolutely stoked with the results - $15, 920.00 extra sales in total. We are used to doing well with our in salon promos (average 10,000.00 per month) but this was fantastic!!!!!!!!!! I have included a copy of the flyers we did up. All we did was print these up and place them under our nail tables etc and we blew up large ones and hung them everywhere. Of course all my staff have had all the treatments and raved about them. We also made a fuss of clients that bought the packages and staff were instructed that there were only 20 of each. in other words they believed this and so they closed the sale with clients as there genuinely were only a limited number of each. It was interesting to note that the more expensive ones sold best.

Tracey Orr, Absolute Beauty, Launceston, Tasmania (+613) 6331-3800

(As a Member - even with the 30-day 'Test Drive - you get the exact promotion that Tracey used to produce this result!)

"...no less than a 40.8% Response Rate...!"
"In December 2005 I sent this series of letters to 71 clients who had come in for the first time and not immediately re-booked. I was amazed...29 of them, that's 40.8%, came back in for more treatments!"

Michelle Weston, Baulkham Hills Beauty, Sydney, Australia (+612) 9639-9294

(As a Member - even with the 30-day 'Test Drive - you get the exact series of sales letters that Michelle used to produce this result!)
"...without the Toolkit I would have closed my doors by now...!"
"Thank you so much for what you have done for my business, without you I'm sure I would have closed my doors by now. Since purchasing the kit I have used the letters and ads with great success. But best of all I have taken myself off the tools and worked on the business and not in the business. This has been the best strategy by far. So I am sorry you haven't heard from me for a while but I have been very busy putting the marketing into place!"

Susan lauder, Lauder Beauty, Goodna, Queensland +617 38189133

"I joined Inner Circle 2 1/2 months ago, and I have already doubled my sales. From running at a loss I'm now making great profit."

"In fact when I got joined the Inner Circle on 30 Day Trial I didn't have enough money for the first payment. But I did have enough for the shipping and handling, so with a 30 Day Trial I thought I've got nothing to lose. I knew if I don't do something I'm not going to be in business for much longer. I made far more than I needed for the first payment in the 30 days.

I've implemented lots of things, from Queen of Referrals which has already brought me 30 new clients in 60 days, to New Client Letters, Hollywood Woman flyers and more. It's so easy, all I have to do is put my salon details in your templates.

Last quarter my salon made $20,000. In the 2/12 months since I joined Inner Circle the salon has more than doubled sales to $42,000. For a minute I thought my book keeper was wrong! This extra money has allowed me to renovate my shop, get new staff, get a computer system, and hire a book keeper. Next I want a receptionist. It's all about having the right tools and taking action to get the results you want.

Coralie Allen, Motorhead Hair D'Zyne, Hurstville NSW

"Okay Greg, but before you go on, why should
I listen to you about my salon marketing?"

I'm glad you asked. Let me explain.


Spa & Salon owners listen intently as Greg Milner reveals the myths - and truth - about what actually works in salon and spa marketing

First, I know what it's like to be poor...struggling from week to week...never knowing where my next dollar was going to come from. In fact, less than 10 years ago,

I was so poor, I used to go down to Kentucky Fried Chicken and lick other people's fingers!

All because I was good at my trade...but didn't have a clue about what it was that got customers to pick up the phone.

For many years, I was Executive Producer of News for major commercial TV stations. When I finally worked out that commercial TV wasn't a job for grown-ups, I left television and decided to start out in business for myself.

I knew very little about marketing, but I soon acquired an agency for a unique product, and immediately threw myself into trying to sell this product to the business market.

And I made a big, big mistake.

I took advice on marketing from so-called 'experts' who told me to do lots of branding and 'image' marketing. They said - these pony-tailed, Hugo Boss-clad 'account executives' in the advertising industry - that I needed to 'lift the profile' of the business, 'establish my market position', and 'create an awareness in the market'.

So I took their advice. I spent thousands on a 'market survey'. I got a graphic design company to design me an impressive-looking logo, letterheads, lots of 'corporate branding'. I ran expensive ads in the local papers.

Month after month, I waited for all this 'gee-whiz' stuff to start working. The phone remained stubbornly silent. To my horror, I realized I'd spent money on exactly the wrong kind of marketing for my small business.

In my first year, I flushed more than $100,000
down the toilet
on marketing that simply didn't work.

By then I was desperate. And I was broke. Dead broke. I simply couldn't afford to even put gas in the car. But I also

Got angry!

I was angry because I'd trusted these idiot 'experts'. I figured 'look, these guys are talking about marketing for the BIG end of town...corporations with millions of dollars in the bank,who don't care if they spend a few million on advertising that does nothing but stroke their egos. I want marketing that works for small businesses. Marketing I can measure.'

The Discovery That Changed My Life,
and can Change Yours Too, if You Want it to...

I began to study marketing...in particular, the kind of marketing that almost NO business owner knows about. It's called

Direct Response Marketing

I studied hard, bought manuals and went to seminars. It was a revelation!

Pretty soon, I understood exactly what I'd been doing wrong. Almost overnight, I realized that almost everything I'd ever been told about advertising was wrong. It was a shocking thing, but at least I worked it out before I spent another cent on the kind of marketing I'd been doing...before I wasted another dollar on marketing that makes advertising creative types feel good, but doesn't make any sales!

And I discovered the definition of what marketing actually is:

"Good marketing is any activity which brings customers to you with a pre-disposition to buy from you and you alone, at the price you want them to pay..."

The key words here were 'pre-disposition' and 'at the price you want them to pay'.

Imagine that! It became so obvious...that marketing for small business had nothing to do with 'branding' or 'image' or lovely 'graphics', or even customer service...that's what happens after your marketing's worked and brought the customer in.

It had everything to do with

  • Getting the attention of your customers - being prepared to stand out and be BOLD! (Hint: the name of your business is NOT what gets the attention of your customers! How about a headline that says "The New Skin Treatment That Makes Even a Plain Girl Beautiful"!)
     
  • Making them an outrageous offer - and that does NOT mean discounting - in fact, it has a lot to do with raising your prices! (as an Inner Circle member, you'll discover how to create an offer like "$237 Worth of Gorgeous Hair Services for Only $99!" - without it actually costing you anything extra!)
     
  • Taking away their risk of buying from you... (Here, you'll discover the simple strategy that can double response to your advertising - and the strange thing is, you no doubt already do this, and probably keep it a secret!)
     
  • Writing copy that compels your clients and prospective clients to pick up the phone NOW! (In these sales letters, ads, and fliers, you won't actually have to write the copy yourself, it's already done for you.)

So I began learning the direct response marketing business, and applying it to my own business. I started doing what nobody else in my market was doing - direct mail. I sent out thousands and thousands of letters, inviting business owners to seminars. They turned up in droves.

"Suddenly - almost overnight - I was selling more product than any other agent in the country!"

In my former life, I would write ads that looked 'professional' - in other words, didn't say much, but 'looked' lovely. Now, I wrote ads that looked anything but 'professional' - they were full of copy - and they ...

... 'sold' like crazy!

I had discovered the BIG SECRET of marketing that works...

The Stunning Power of the Written Word

It's called Salesmanship in Print.

The ability to words down on paper that compel a customer or prospect to buy from you alone, at the price you want to charge, is THE most powerful, money-producing asset any business owner can ever possess...

Then, after several years of study and putting my new knowledge into action, I discovered something else. I discovered I knew more about marketing, more about how to get new customers to readily buy, more about how to get more money from existing customers,

than most business owners ever learn, or bother to put into action even when they find out the secret!

Owners of small businesses began to hear about what I was doing with my own marketing, and started hiring me to help them with theirs.

I charged HUGE fees, simply because I knew more than they did. BUT...they didn't care, because the sales letters and ads I wrote for them...worked...!

(For example: Last year I wrote a full-page Yellow Pages ad for a large Law Firm. I charged $7,000 to write that single ad. They paid it, happily.)
"A 4 to 1 return on investment..."
"Using Greg's sales letters and marketing system, we attracted new fees of approximately $150,000 at a cost of less than $30,000 - a great return on investment and well worth the effort."

Joe Lawrence, Director, Lawrence Business Management,
Fremantle, Western Australia

"9 to 1 return on our marketing dollars."
"After only a few short but action-packed months working with Greg we had turned our marketing completely around. Our first advertisement was run in the last week of April. We spent $900 or so on the advertisement and generated 700 prospects. Of those prospects we generated 8 sales, at an approximate value of $8,000, very quickly thereafter (that's nearly a 9:1 return on our marketing dollars). That's not a bad return, and in record time.  The sales cycle on these 8 deals was 1-2 weeks, whereas our previous sales cycle was longer at 2-4 weeks. If Greg tells you try something in your marketing, then my suggestion is 'just do it'. This guy knows his stuff. Thanks Greg."

Margie Baldock, Founder, Conscious Investor, Sydney.

As I was learning the secrets of compelling direct response marketing - and applying them to my business as well as for my private consulting clients - I came across a ...

... Little Known, but Powerful Formula ...

for writing compelling ads and sales letters that could be applied to literally any business, that any business owner could use. As it happens, at the time I was dating the owner of a small beauty salon in my home town, specializing in micro-dermabrasion and permanent makeup. This business owner had bought one of those 'generic' marketing packages, full of great 'how-to' information. But there was one problem this salon owner had with it. She said:

"Greg, I don't want to know how to do it. I don't have time to learn the theory! I don't have the writing skills, or the computer skills either....I just want it done for me!"

Disgruntled Salon Owner, Perth

So I began by re-writing her Yellow Pages ad, making just ONE small change to her old ad. That one small change produced a whopping 30% increase in response immediately!

Then I started writing a series of letters she could send to her clients. Mothers Day letters, Change of Season letters, New Client Letters, letters to get old clients back, Valentines Day letters, Newsletters, and so on...

I created ads for her salon...ads that were nothing like anything she had ever seen before in the beauty business...at first she was nervous, anxious about. What would her friends and colleagues think?

But these ads worked. One particular ad is still running today...and still regularly pulling a two to one return on investment, week after week!

BUT...but - she still needed a complete system that would automate all this hard work...

So I began putting together everything I had learned, plus everything I had developed for this salon owner...then began writing and adding more and more sales letters, ads, flyers and so on.

Then I brought in some outside help. I found one of the best sales people I know, Jill Groves, and asked her to put together a Manual, a salon-specific sales manual so staff could sell treatments and products without them even realizing they were doing it!


Jill was the perfect choice to write such a sales manual. She had once owned a successful nail salon, and at the time she joined me, she'd been working as a trade-coordinator for an international trade exchange.

When she took over her base of clients, these clients were trading just $80,000 a month. Just 10 months later, they were turning over no less than $512,000 a month. That's selling!

 


Jill Groves, author of 'Selling Like Crazy' coaching salon & spa owners on how to increase sales.






Co-incidentally, Jill had spent the previous two years specifically researching and gathering material on the sales methods (or rather, lack of them) employed in beauty salons, day spas and hair salons for a book she was planning to write. It couldn't have been more perfect timing! We set to work.

"...Absolutely fantastic...sent your letters to just 179 clients and made $4,585!"
"I am so glad I joined - I sent a letter from the Toolkit to 179 clients, took 24 bookings at $110 plus 9 of them brought friends @ $55 each. (Plus one of those friends bought $900 worth of treatments and products) Then I sent letter #2 from the series and made another FIVE sales at $110. Total sales of $4,585 from just TWO letters to a few clients! Having the words written down for you is a HUGE help. You may change things to reflect your own personality more but fundamentally the way the system is written WORKS!"

Brigitte Benge, Me Skin & Body, South Yarra Victoria

Finally, after more than 12 months, we had a system, a purpose-built 'business-in-a-box' marketing system designed and written just for the salon owner....

Combined with our Gold Inner Circle Mentoring Program, it's the World's First - and still the ONLY Complete 'Marketing-in-a-Box' System of Winning Ads, Sales Letters, In-Salon Selling Strategies, CD & DVD Tutorials, Continuous Online Updating and Fanatical Support...Designed and Built Only for the Salon/Spa Owner...


...all at a tiny fraction of the cost of having me, in your business, writing
all your marketing material for you!

PLUS... we take you by the hand and guide you every step of the way, with one-on-one coaching calls to make sure you stay on track.

Imagine being able to do this:

It's coming up for Mother's Day...you need sales letters to send to your clients so they book ahead...you simply choose the Mother's Day series of sales letters from the Toolkit in hard copy, put the enclosed CD into your computer, change your salon details and modify the offer to suit your treatments, and Bingo! Hit the Print button!

Or this:

Your Yellow Pages rep is hassling you for your ad copy...you have NO idea what to put in your ad, so you open the Toolkit, choose an appropriate ad from the selection, ask your Yellow Pages rep to make the changes you require!

Or this:

You want more clients from local businesses...from the Toolkit, you simply choose the pre-written Business of the Week certificate, modify it using the Word document on the CD provided, print it out, and hand copies to staff your nearby Real Estate office, lunch bar, bank etc.

Or this:

Your answering machine message puts clients off, rather than encourages them...you need a new script, but can't think of the right thing to say...from the Toolkit you choose any one of the pre-written scripts in "Selling with Energy" (part of the Toolkit) and record your new message.

And that's just a tiny part of what you receive as a privileged Inner Circle Member...

 

MANUAL 1:

 'Salon Marketing Made Easy' by Greg Milner
  • 26 complete series of Sales Letters you can use to market virtually every occasion on the Marketing Calendar (see details below) Never again sit staring at a blank page or computer screen!

  • 19 proven, winning ads - these ads have been used successfully by Toolkit owners all over the world (see testimonials)

  • Newsletter Templates - simply use these to create your own instant newsletter to clients

  • PLUS! Already proven mailbox flyers, brochures etc

  • PLUS - all this on CD, so you can simply insert into your computer and print - no laborious re-typing!

Here's just a sample of the sales letters and other templated marketing tools in the Toolkit Manual:

New Client Letters: Series of Three
To send to new clients of your salon. These letters are designed to be mailed directly after your client's visit.

 

"75% Response...!"
"Just using the series of New Client letters we get a re-booking rate of 75% - that is just unheard of. And when you think that each regular client is worth maybe $2,000 a year or more...these marketing tools are GOLD for us...."
Sonya Moore, The Beauty Bar, Frankston South, Victoria.
Ph +613 9533 0733


 

Change of Season Letters: Series of Three
The weather is warming up, people are beginning to shed those heavy winter clothes. Take advantage of the new, brighter mood to encourage your clients to
'get ready for summer'.

Christmas Letters: Series of Three
(secret 'Members only' information blacked out) Plan to send this letter out so it's delivered early November. Mark it off on your Marketing Events Calendar. I've included provision in the text here so you can ................................................

New Mover Sales Letter:
You can purchase new mover lists from list brokers such as Dun & Bradstreet. Send this letter. It often improves response to use a red date stamp in the box shown at the top right of the letter, and refer to the date as a deadline in the body of your letter.

Mother's Day Letters: Series of Three
To win NEW Clients and up-sell to existing clients. This can be used as a leaflet drop to homes in your immediate area, and/or to mail to the homes of existing clients. As a leaflet drop, you can either drop this as a single sheet into mailboxes, or better, enclose it in an envelope with ........................................................

Business of the Week Certificate:
(Secret 'Members only' information deleted)
Once a week, visit a local business nearby and .................................... Toolkit owners using the Business of the Week certificate have reported astounding results!

Best Client Gratitude Letter:
Use this to formally thank your best clients, once they have spent a certain amount with you over a period of say, three months, with a special Gift Voucher or a Gift Pack.

'Raise the Dead' Letters:
(Secret
'Members only' information deleted)
Every three months, (mark it on the calendar!) go through your client base (this is where you need a computer!) and make a list of everybody you haven't seen for three months. This is the letter you send them, accompanied by a small Gift Voucher.
..............................................................................................
.......................................................................
..........

Back to School Letters:
The school holidays are about to end. Here are the letters to generate a heartfelt response from all the mothers worn out by noisy children!

Conversion Letter:
If you have clients who only ever come in for one service, use this letter or a variation of it to convert single-service clients to other services.

 

"$4000 in Gift Voucher sales in a single day"
"My first week I sent out a letter for our "waxing only clients", and for an investment of $10 for postage, I made over $400 in sales . I also used another suggestion of value adding on our sign that we have outside the salon. I had 15 clients book in, and this made a week that was looking particularly quiet, turn into a very profitable one.
"Then I used the Toolkit to construct an offer for my newsletter - thanks to that single newsletter, I made a whopping $4,000 in Gift Voucher sales on the day before Mother's Day - literally doubled my sales over the same day last year.

Liz Smith, 5th Avenue Day Spa, Brisbane, Queensland

 

Valentines Day #1 & #2: (secret Members information deleted)
Start mailing these three weeks before Valentines Day. You only have her name and address, so mail these in a plain envelope addressed to ........................ and then her name and address. Yes, she might open it...but it'll still end up on his desk! Ten days after the first letter, mail the second letter, only to those who don't respond to the first!

Referral Letter: (secret Members only information' deleted)
The premise behind this promotion is simple: send your best clients a letter with ........................................................ Because the new client she's sent to you could be worth $1,000 to $2,000 a year or more to you.

 

MANUAL 2: "Selling Like Crazy" by Jill Groves

100-page in-salon Sales Blueprint, with 10 easy-to-read chapters - simple, proven in-salon sales strategies that can double, treble or even quadruple your treatment and product sales inside two weeks! Including

Chapter 1 - Taking the Call
The crucial words you must say - and the questions you must ask - to maximize your chances of getting the appointment. Remember, 'what are we really selling?'

Chapter 2 - Up-selling on the Phone
You will be amazed at what can be done to increase average revenue per client visit - even before the client has entered the salon.

Chapter 3 - The Answering Machine

Most businesses regard the answering machine as just another business tool, and not a very important one at that. But here's how you can turn your answering machine into a powerful sales-maker that generates profits while you sleep!

Chapter 4 - First Impressions Do Count
You've secured the appointment, even managed to interest the new client in other services she didn't even ask for. Now comes the 'make or break' - those first few seconds when she enters your salon for the very first time.  Do you pass, or fail?

Chapter 5 - The Wow Factor
When your client walks out of your salon, stands on the pavement, shakes her head smiling to herself and says 'WOW!', then you know you and your staff have done a great job. Here's how to achieve that WOW factor.

Chapter 6 - Selling in the Room - the DO's and DON'Ts
Do you simply give your client the service she booked - or do you use every opportunity to upsell products and other services? Here's how to do both:

Chapter 7 - Selling at the Counter
The deadly sins - and the easy virtues - that make up-selling at the counter so simple.

Chapter 8 - Value-Adding - Booking in Advance - Why and How to.
It's about HOW you ask the question.

Chapter 9 - Up-selling from your Client Files - Your Data Base.
What a database can tell you about your clients. How you can squeeze more juice from the orange.

Chapter 10 - After Service Selling
How you solve the problem is 10 times more important than the problem ever was.


MANUAL #3  FAST START CD & DVD Tutorials
Our Tele-seminars with Successful Salon & Day Spa Professionals around the world, including:

 

"Five Secrets to Finding, Hiring & Keeping Great Staff"
with Andrew Finkelstein, President of The Beauty Resource, New York.
Our Toolkit Members listen in and ask questions as Greg discusses with Andrew the best ways to solve the problems almost all salons & day spas have - staff issues!

 

"How I Used Simple Marketing Strategies to Build a $1.4m a Year Day Spa."
with David Pryor, founder of A Touch of Health Day Spa, Memphis, TN
As our members listen in, David reveals how he asks - and gets! - up to $3,499 up front...for massages!

 

 

"How to turn $800 worth of Treatments into New Business Worth Over $200,000!"
with Jill Groves, author "Selling with Energy"
Jill discusses the little-known secrets to turning your top referrers into money generators...and have them thank you for it!"

 

 

"How I built my business from one room at the back of a hairdressers into a 13-staff cash machine inside 5 years!"
Super successful salon owner Tracey Orr reveals the secrets of her amazing success in this 60-minute live tele-seminar with salon owners all over the world.

 

DVD: How to Create an Offer SO POWERFUL Your Competitors will Think You're Crazy!
In this 74-minute DVD, filmed in front of a live audience of salon owners, Worldwide Salon Marketing Founder Greg Milner reveals the little-known but simple formula for creating an offer your competitors simply cannot match!
PLUS: How to raise your prices today, and still outsell your rivals.









ONE-ON-ONE COACHING, & GROUP COACHING CALLS

We pride ourselves on our FANATICAL support for our elite Inner Circle members. As a Member, you get to discuss your marketing & sales issues with us, one on one, PLUS you'll get to take part in our International Group Coaching Calls, where you get to interact with other salon & spa owners, all over the world. You're never alone!

"...Best investment I ever made!..."
"For me, the Number #1 benefit of being a Member is the constant flow of information that's always being updated and made available to us. It is the best investment I ever made!"
Effie Argys, Escape Beauty Lounge, Hobart, Tasmania
(+613) 6223-3433

Salon Masterminds Success Tele-Seminars
Every month, we invite you to 'eavesdrop' as we interview famous and successful salon & spa professionals from around the world about exactly 'how they did it'. You get to dial in to a special telephone conference number - even ask questions of these Salon Superstars.

Members-Only Access to the Special 'Sealed Section' of our Membership Website
Imagine being able to simply download new ads, sales letters, brochures and flyers as they're produced and tested by our members around the world!
Never again feel like you're operating your business in a vacuum, isolated from the successes of other salon & Day Spa owners!


TOTAL VALUE: $42,685


But You Can Get Your Hands on the
WHOLE FORTY TWO THOUSAND DOLLAR PACKAGE FREE FOR THIRTY DAYS - and See Bigger Profits in Your Bank Account in 14-days or Less!


"...business grown by $200,000!..."
"In the two years I've been a Member, my business has grown by $200,000. And we just had the biggest quarter ever. Business just keeps getting bigger. The tool we used immediately from the Marketing Manual was flyers with value add offers. Having an actual template allowed me to immediately create a flyer that actually worked. I sent it out knowing that it would actually work and it did, the flyer brought in quality clients - not price shoppers. And these clients sent me more quality clients."
Kellie Rout, Emphasis on Hair, Townsville, Queensland

How Much??

"Okay Greg, cut the c**p...just tell me how much Gold Inner Circle membership is if I want to stay on beyond my 30-day Test Drive!"

Fair enough. It's true, my accountant tells me that if I had to recreate the System for a single salon or day spa, I would have to charge....

a minimum of $42,685!

Yep, that's how much value is in just the Essential Salon Owner's Marketing Toolkit and the Hair Salon Marketing & Sales Training Super Kit...but of course, we don't sell it for that much. In fact, because we've been able to template all the sales letters, ads and fliers so you can simply insert the CD and modify the templates to suit your salon or spa, we've been able to get the price down to just

$829 a month for 12 months, then $97 a month to remain a Member

PLUS - I back it with my 100% Guarantee:

I'll put my money where my mouth is. (IF YOU QUALIFY) Use the entire System, including one-on-one coaching for the first 30-days FREE. Any time up to 30 days, send it back in re-saleable condition and it's cost you nothing more than shipping.

PLUS -

keep the entire System for up to THREE MONTHS. If you're not completely satisfied that the System has helped you increase sales by at least 20% in that time, just send it back and you pay nothing more than your first two installments!

(Try getting a Business Coach to give you that sort of guarantee!)

Now, let's look at some value here...

Take the example of Sonya Moore's testimonial ...here it is again:


"75% Response...!"
"Just using the series of New Client letters we get a re-booking rate of 75% - that is just unheard of. And when you think that each regular client is worth maybe $2,000 a year or more...these marketing tools are GOLD for us...."

Sonya Moore, The Beauty Bar, Frankston South, Victoria.
Ph +613 9533 0733


Let's say that Sonya ONLY sent the New Client Letters to 16 new clients. (And of course, she would be very, very silly to do that, wouldn't she, if they're working so darned well!)
At a re-booking rate of 75%, that's TWELVE first-time clients who have decided to keep coming back for more.

Even if each of these 12 new clients ONLY EVER re-booked for treatments worth $50 a piece, that's $600 in sales Sonya never would have made!

Heck, imagine if just that since series of sales letters helped you to gain...oh, let's say just FIVE new, regular clients every month. And each new client was worth just $500 to you over a full year.

Mmmm... 5 X 12 months = 60 new clients in a year. 60 new clients @ $500 = $30,000!!! in a full year!

Frequently Asked Questions

Q: "What kind of salon or spa should join the Gold Inner Circle Membership Program?"

  • A: If you are already rich beyond your wildest dreams, have neither the desire nor use for any more money, have more time on your hands than you know what to do with, then the Inner Circle is not for you. If, however, you
    want more profits in your bank account, want that luxury car, want to able to take time off with your family when it suits you - not your business, or your staff - then the Inner Circle will help you get that.
    And of course, if you qualify for the FREE 30-day Test Drive, you'll begin to see results immediately.

Q: "If I join, will I get obscenely rich overnight?"

  • A: No. But you will be able to put more money in your bank account in 7 days OR LESS. There are tools in the System that you can implement literally right away, and see them make money for you. Other tools, such as the direct mail letters, flyers etc, might take you a few days to get out. And like any system, the tools have to be used to be effective. It won't suddenly leap off your bookshelf of its own accord and gang-tackle prospects as they walk by your shop, dragging them through the door and pillaging their wallets for you. You will only need to implement a tiny fraction of the tools in the System to begin seeing results immediately.

Q: "How much work will I have to do to make it work for me?"

  • A: How long is a piece of string? ANY tool in the System will instantly make you more money. What you won't have to do any more is write your own letters, flyers or ads. They're all done for you. If you qualify for the 30-day FREE Test Drive, you'll be able to simply insert the Templates CD that comes with the System, insert your name and salon details, and click 'print' - BINGO, your first mailing is done for you!

Q: "What if I join for the 30-day Test Drive and decide I don't want it?"

  • A: Simple... from the day you receive it (the physical components of the System will be delivered to your door in a big box), you have 30 days in which to trial Inner Circle membership and the full Marketing & Sales Training Kit. Any time up to 30 days you decide it's not for you, send it back and you won't be charged anything. If you don't send it back to us within the 30-day trial period, we'll bill you your first month's Membership and Subscription payment. 

Q: "What if I stay on after 30 days, and then decide I don't want it after all?"

  • A: That's easy. Keep using your Membership, coaching and complete System for up to 90 days - IF YOU HAVEN'T INCREASED YOUR SALES BY at least 20%, JUST SEND IT BACK TO US in re-saleable condition, and you pay no more than your first two months Membership and Subscription fees!  

Q: "What are my on-going commitments?"

  • A: If we keep you on as an Inner Circle member after your 30-day Test Drive, you'll be charged $829 a month for 12 months. That's $9948 over the whole year. This includes your monthly Coaching, Website Access and Member Benefits fee of $97.

    This continues until you tell us "Stop! I've made too much money, don't coach me any more!"

  • CAUTION: Once you resign from the program, you can never re-join.

Q: "My customers are different, my area is a poor one, will it work for me here?"

  • A: Yes. In fact, Members around the world report that it actually works better in poorer areas. These sales letters, flyers and ads, as well as the brilliant in-salon sales training program, has been proven to work in ALL areas, ALL circumstances.

Q: "What about support, do I get any?"

  • A: Of course. As part of your Inner Circle Membership, you get LIVE one-on-one coaching sessions, on the phone every month. You can use these sessions to discuss any marketing or sales issue. Plus, prior to the call, you can and should email in any marketing material you wish to discuss during the call.

How to Get Your 30-day Free 'Test Drive'

1. Continue down the page and complete the quick online Pre-Application Survey and Questionnaire. You will not be asked for any credit card details at this stage.

2. Expect a phone call soon after your survey has been submitted.

WARNING: Each month we receive upwards of 100 30-day Test Drive applications, and take on no more than 12 of them. Within 48 hours of submitting your application you WILL receive a phone call from one of our representatives. If you can't/don't take the call, or you don't return the message within 24 hours, your application will be placed at the bottom of the queue.

3. If your application is successful, you will then be able to initiate your 30-day Test Drive with a credit card payment of just $97 to cover Packaging, Shipping and Insurance for your Toolkit - and we'll ship the entire System to you wherever you are in the world. Soon after that, we'll be on the phone with you to get you moving in the right direction. 4. You have 30 days from the time your System arrives to 'test drive' it.

PLUS...I'm going to give you a FREE GIFT valued at $187 JUST FOR COMPLETING THE ONLINE SURVEY!

Complete the online survey below and I'll instantly send my DVD, "7 'MUST-HAVE' SALON SUCCESS STRATEGIES"!

So Here's What You Need To Do NOW

to APPLY FOR YOUR 30-DAY test drive of the entire Gold Inner Circle Program and its TESTED and PROVEN Marketing Tools...

Contact Information
First Name (Required Field) *
Last Name (Required Field) *
Email (Required Field) *
Company (Required Field) *
Street Address (Required Field) *
Suburb (Required Field) *
City (Required Field) *
State (Required Field) *
Zip/Postal Code (Required Field) *
Country (Required Field) *
Mobile / Cell Phone Number *
Business Phone (Required Field) *
Fax, Please fill in if you have one e.g (416) 890 2345 in USA, +61 8 9291 7443 Aus and +44 117 950 2251 UK
Website
Have you marketed your business in the past?
YesNo
How do you feel about the response to your marketing?
How much have you spent on your marketing so far?
What's been the most frustrating thing for you when you have run an ad or distributed a flyer in the mail?
When you read about the results being achieved by members of the Inner Circle, how do you feel?
What difference would it make to you if you could achieve the same kind of results as Inner Circle Members?
How helpful would it be to you if you had access to the successful marketing used by other salons, and simply copy what works for them?
Do you simply want more customers, or do you want your existing clients spending more with you, or both?
If you could increase the per-visit spend of your customers by 50% (many of our Inner Circle members report 100%), what difference would that make for you?
If you needed money in a hurry and knew you could raise it instantly by simply sending a tested and proven letter to your clients, would that be useful?
YesNo
On the Salon floor, how do you feel about the ability of your staff to up-sell other products / services? Poor? Patchy? Brilliant?
As a business owner are you: 'still on the tools', no longer directly involved in servicing clients, or a combination of the two?
What do you want for yourself (a new BMW? A holiday house? To be able to work only a few days a week? - Be as detailed as you can)
Do you believe you are paying yourself what you are worth?
If you are offered the opportunity to Test Drive the entire Inner Circle System for 30 days, would you want to grab the opportunity with both hands?
YesNo
What type of Salon are you?
What is the best day to get you on the phone? (We receive up to 100 Inner Circle membership applications every month. No new member can be accepted without discussing your needs in person on the phone.) *
When's the best time to call you? *

Okay, now just hit the 'submit' button and we'll receive your survey electronically. Give us a few days to assess your survey. We will PHONE you to discuss. If accepted, all you'll have to do then is pay $97 USD anywhere in the world and your complete system will be shipped to you by International Couriers DHL.

CEO Worldwide Salon Marketing Pty Ltd

106A Cambridge St, Leederville WA 6007
Phone +61-8-93816621
Fax +61-8-93889630

"I did what you said and made an extra $10,000 in two weeks!"
"Hi Greg, just wanted to write and say thank you. At the Sydney conference I went up to you and asked if I need to make $10,000 in the next 2 weeks how do I do it and you instantly said memberships.

Well it took me a week and a half to send them out and tweak it to suit my business and sent the letter to only to 330 clients, and by the end of the week we had made $10,000. It's only been 3 and a half weeks since I got your strategies and the business has paid all its outstanding creditors, we can now start from a clean slate which is such a relief.

Plus, in the last 4 weeks we have EASILY doubled our retail sales thanks to your in-salon sales strategies! Can't thank you guys enough."

Sandy Mott, Lunatic Fringe, Queensland

"...The best year we have ever had..."

"Our facial courses are just walking out the door. It is the best year we have
ever had and the System is definitely one of the main reasons clients have been reacting to our ads. Thanks so much!"

Marilyn Klein, Boudoir Tokyo, Japan www.boudoirtokyo.com

"...more than $10,000 in sales from two small promotions..."

"I am so glad I joined - I sent a letter from the System to 179 clients, took 24 bookings at $110 plus 9 of them brought friends @ $55 each. (Plus one of those friends bought $900 worth of treatments and products) Then I sent letter #2 from the series and made another FIVE sales at $110. Total sales of $4,585 from just TWO letters to a few clients! Then I did a Toolkit-style promotion prior to opening my new salon-made $5,822 in direct sales of a single flyer in the local area fantastic!"

Brigitte Benge, Me Skin & Body, South Yarra Victoria


"It's brilliantly simple - our marketing response is 7 times better than we've ever had before!"

My salon has been open for 3 years, but before I became an Inner Circle member our marketing campaigns were usually costly and ineffective.

The main benefit of being an Inner Circle member is that I now think with a marketing brain. And if my brain doesn't work I just copy what's been PROVEN to work! It's brilliantly simple!

In terms of my most successful marketing strategy, my last minute deals that I send out via email to my database are working well. Before I knew how to write a killer ad my response was minimal. The day after I received our kit and tried again our response was 7 times better than we'd ever had before.....and that was only the beginning :).

Rachael D'Aguiar, D'Aguiar:hair.skin.nails in New Zealand


"This program does work - this month up by $7,000!"

"This program does work! My salon has had its best month ever in April. I was up almost $7000. Two of my hairstylists had their best weeks ever. Little by little I am implementing ideas from the toolkit. I am taking this Tuesday off in the salon to work on the business. I would never have even thought of doing that before WWSM!"

Wendy Haverlack, Changes Salon, Ohio

 

Here's what Inner Circle members are saying...



 

 
  Worldwide Salon Marketing Pty Ltd
Copyright 2008