USA - Canada - Australia -
UK - Ireland - New Zealand
 If You Own a Beauty Salon,
Day Spa, Medspa or Hair Salon read on...
Get
Your FREE 30-day 'Test Drive' of the
World's ONLY Complete 'Done-For-You' Marketing, Coaching, Mentoring & Sales-Making
System - Valued at $42,685 - Purpose-Built for
Salons & Spas!
(But ONLY if you complete the Pre-Application Survey
below
BEFORE
)
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Greg Milner,
Co-Founder
and CEO of Worldwide Salon Marketing
For nearly 19 years,
Greg was Executive Producer of
News for Channels 7 & 9. Since 1996 he's advised and coached
large and small companies on their public relations and
marketing strategies. In 2004, one of those clients was a
salon owner who complained there were no 'off-the-shelf'
tools for the salon and spa industry to help them get more
clients, and increase their average client spend. Later that
year, Greg and salon sales specialist Jill Groves launched
the Worldwide Salon Marketing Inner Circle Program,
complete with a huge compilation of 'done-for-you'
marketing & sales tools. |
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All over the USA, Canada, Australia,
the UK, Ireland and New Zealand,
"My Tested
and Proven Salon Ads, Sales Letters, Fliers and In-Salon
Sales Strategies Have Already Generated Increased Sales of $7,714... $11,800... even $15,920 for
These Salon & Day Spa Owners in as Little as 4 Weeks. I Guarantee They Will Work as Well or Better for You Too...
...PROVE
it to Yourself With a 30 Day Test Drive of the Inner Circle Membership Program!"
Here's what other salon & spa owners are saying... |
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  In
the USA: "...a HUGE difference..."
"Whenever I put out an ad where I follow the
guidelines in the system, the phones would ring... you
know, sometimes I wouldn't even know the ad was out yet,
and the phone would already be ringing...before I got
the system, I would just sit around waiting...there
would be maybe ONE phone call a month. The traditional
kind of advertising just does not work, it does nothing
but waste money...now I have clients who are spending
much more per transaction...the staff training tools are
brilliant too...I would definitely recommend becoming a
member, it's a great tool, it makes all of your
advertising worth the money that you're paying...”
Miranda Dreyer, Spa Urban Retreat, San Diego, CA
Click the
'play' button to hear Miranda discussing her new-found
success...
 "We
opened our office in January 2004 as a chiropractic office primarily,
but we also purchased an Endermologie machine to create an income stream
that was not insurance dependent. We prepared ourselves for the flood
of new patients/clients... NO FLOOD! We continued trying what we
"thought" would work to get people in the door, which basically came
down to brand type advertising. As you know, that was a HUGE waste of
money, money we really didn't have to waste. Fortunately, my wife found
you and your company through your website, just by searching for
marketing companies. We signed up for the 30 day trial period, and are
we THRILLED that we did! We started using some of the ideas in the Tool
Kit in mid August. We are now near the last week of November and we
will literally TRIPLE our business by the end of the month. Things are
going so well, that we just hired two estheticians.
You guys deliver!!!
Dr. Tim and Kanna
Reilly, Body Solutions Laser & Skin, Scottsdale, AZ
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  In
the New Zealand: "...I
feel like a proper businesswoman...!"
"I have literally tripled my sales in a few weeks...when I joined Inner
Circle and got the Toolkit, I was lucky to be doing $500 a week in sales...now
I'm doing over $1500 a week, and that's just me in my home salon...I've gained so much confidence in what the future
holds for my business -I'm already looking at buying a larger business!! Two
months ago, that would have just been a dream...& now I can see it happening.
Thank you :-) By
implementing just a couple of things from the system, & seeing the results, I
feel like a proper business woman -not just someone with a part-time hobby. My
customers tell me they LOVE all the special deals I'm offering, & by keeping them informed, & keeping in touch with them, they feel like they are part of the
action.
I've heard from so many customers this week that haven't been in for ages...
just because they have been receiving a few of my specials in the post."
Donna Beck Aquarius Skin & Body Tauranga - New Zealand |
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 In
the USA: "...it gives me a reason to get up in the morning
now..."
"We
were struggling, wondering where our next meal was
coming from, and that's turned around now for us, we run
a staff of 8, they're all independent contractors, and
you know, when everybody's making money, things go a lot
smoother. Just yesterday for example, we sold about a
dozen $99 Mother's Day Gift Certificates, just in a
single day, and that's thanks to this system...we've had
nothing that's not worked..."
Judy Estes-Smith, Healing Hands Day Spa, Denton TX (940)
387-7311
Click the 'play' button to hear Judy revealing how Inner Circle membership has changed her business...
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  In
the United Kingdom: "...6,000
pounds better than we have ever done before..."
"After 20 years in the beauty trade I applied
just one of the ideas in the
Toolkit and have just had my best January EVER!
A slump in the economy? PAH! Using the
Toolkit, January generated 20,000 pounds in
sales which is 6,000 pounds better than we have
ever done before." Joanna Philpot, Mayflower
Health & Beauty Clinic, 35 Mayflower Way,
Beaconsfield, Bucks, HP9 1UG |
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"...Extremely effective..."
"We've had massive
success with the system, particularly with the direct mail in the kit. Just
with 'lost' clients alone, we're getting no less than FIFTY PERCENT of them
back, that's fantastic!.
"And on New Clients, we're getting 95% of them re-booking. Plus, my
advertising costs have gone down because our direct mail is so much more
effective now. Our business has grown dramatically, particularly in the last
12 months since we joined Inner Circle. It's been extremely effective....and
we've used only a small percentage of the system!"
Karyn Eaton, Gemma's Health & Beauty, Mt
Lawley WA Ph (+618) 9370-3504
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In Australia:
"...sales went from $8,000 a month to $70,000 a month - IN SIX MONTHS!..."
Click the play button to see how salon owner Melanie Corlis did it...
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 Find out exactly how they're
doing it, all over the world...and
how you can get the exact, proven, client-pulling ADS, MAILBOX FLYERS AND
CLIENT LETTERS - already written for you in hard copy AND on CD,
automated sales systems, training manuals, gift vouchers, referral
systems, automated in-salon sales flyers and posters, answering
machine messages, CD tutorials - that these salon & spa owners are using...if
you qualify.
PLUS GET MY FREE
DVD "7 'MUST-HAVE' SALON SUCCESS STRATEGIES" VALUED AT $197 JUST
FOR READING THIS LETTER! |
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"...You're my business gods...!"
"I had no idea how much help I
would receive by joining the Inner Circle. I knew it was the right step and
appropriate for me but I’ve just been so blown away by the support… everyone’s
so responsive and helpful… it’s like you’re my business gods! I don’t believe I
shall ever have a problem again. Again, thanks so much."
Kind regards, Lesley Morgan-Wesson, Owner, LADY AT BAY Beauty Salon, Neutral
Bay
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Caution: this
website contains recent real case studies of real marketing successes by real salon &
spa owners in the USA,UK,
Australia, New Zealand & Japan. But Internet users are naturally
suspicious, distrusting - that's why I've included not only their names, and the names of
their businesses, but also their phone numbers so you can call them and ask them for yourself...!
Perth,
9.38am
Dear Salon or Spa Owner,
My name is Greg Milner, and I have no idea how you've
come to this website...maybe you found a link on somebody else's
website, maybe you clicked here from Google...maybe you just got angry
and can't take it any more! It
doesn't matter. What matters is that you own or run a spa or salon, and you're
fed up!
with vague, wishy-washy marketing
that simply doesn't work for your business. Well,
here's a statement that's bound to upset some people, shock
others...
99% of
everything you've ever been told about
marketing for salons and
day spas is utter nonsense!
To be brutal, you're better off standing in the bathroom and
flushing $100 bills down the toilet than waste your
money on most of what passes for 'pretty' (but useless) salon & spa
marketing.
How would I know? I'll
explain in a moment, but first, I'm about to reveal exactly HOW the letters, flyers, ads and sales training manuals I've
developed have helped literally hundreds of salons around the
world boost their annual sales by $100,000, $200,000...in fact as
much as half a million dollars simply by using the ads, flyers
and client sales letters I've written for them.
Now you can find out exactly how - and you can do exactly the
same -
AND
put CASH in your bank account in
14 days or LESS!
Think I'm kidding? These
salon and spa owners are just a few of the 2,276 around the
world I've shown how to double, triple or quadruple their
sales... |
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Salon & Spa
Marketing Winners....
This is Karen
Briffa. Karen owns Le Beau Skin & Body
Management, her sales in financial year
2006-2007 will be $2 million,
drives a new Jaguar and spends at least three
days every week at home with her husband Peter
and young children Blake and Ella. The rest of
the time she spends working 'on' her business -
and hasn't dealt directly with clients since
2004. (She started with a tiny one-room salon
when she was 21.) |
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This is Tracey
Orr. Tracey also has two young children, owns a
beauty salon employing 12 staff and hasn't worked in
the treatment room for years. Her salon turns
over more than $1 million a year. She's about to
franchise into a network of salons. |
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Craig Whitley
used to
build swimming pools for a living. In
2005, he bought a hair salon on a whim, and sales
immediately tanked. Then he came to me. "In less
than a year my monthly sales have nearly doubled from $60,000 to $98,000, thanks to you. And I've
never cut a single strand of hair!" |
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Read on to
discover
- How to Slash Your Salon & Spa
Advertising & Marketing Costs & Create a Raging Flood of Eager Clients Hungry to Give You Their $$$..!!
- How you can get the System delivered to
you anywhere in the world for a full, complete 30-day
'Test Drive' for no more than shipping costs.
Don't you just hate it when
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You've written a letter to
clients and get a response that'd barely make a tiny
ripple on a fish pond? (Here's
where you'll discover a simple trick that will triple the best response you've ever had from your letters to clients.
Imagine sending out a completely different type of
letter, like nothing you've ever seen, and have your phone
ringing off the hook with clients calling to make an
appointment!)
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You've written out a check
for expensive advertising, you've waited anxiously for the
paper to come out...the days tick by agonizingly slowly,
don't they?...finally it comes out, and...and...you're deafened by the sound of silence coming from your phone!
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You've spent money...BIG
money...on your Yellow Pages advertising, only to find that
your ad looks lovely, full of color fancy graphics, just like
the Yellow Pages rep said it should be...and it's money down
the toilet! (Hint: Yellow
Pages and Newspaper ad reps know nothing about
advertising that sells. With the tools you'll receive as a
Member, you will!)
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You've sent flyers out to
hundreds, maybe thousands of mailboxes in your area, and the
response has been miserable... (You'll discover a simple
technique that guarantees every single one of your mailbox fliers will at least get looked at - not thrown
away with the rest of the junk mail!)
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You know you should be doing a newsletter to your clients, but you
sit down at the computer and your mind just goes blank...('Oh,
what the hell do I write...') (With my ads, fliers and sales
letters you'll also find templated newsletters you can simply
copy and complete with your own stories and specials.)
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You get new clients, you
try your hardest to get them to re-book, but they don't,
and...and...they disappear, never to be seen again... (But not any more with
these easy-to-copy sales letters that get up to 75% of your
walk-ins re-booking again!)
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You suddenly realize you
haven't seen Mrs So-and-so for months and months...in fact,
there are LOTS of Mrs So-and-so's, and you have no idea why they haven't returned...(With
these special tools you'll find a complete series of proven
letters that get as many as 25% of your 'lost' clients back for
more.)
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You can sell
product and treatments to your clients, sure, but your
staff...they just don't get it...don't get that
even a few more dollars in sales per client visit is worth an
absolute fortune to the business in a year...
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You just never get time to sit down and think about how best to market your
business...you're forever tied up doing paperwork, training,
back-office management and often running a family as well...(But
imagine how much more time you'll have when you don't have to
actually create all of your own marketing material!)
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You're salon or spa's
stocked with product that simply isn't moving, and you're
wondering, worrying, agonizing...'have I got the right
product...?'
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You KNOW you'd like to
upgrade your salon or spa, you KNOW you'd like to bring in
the latest treatments, that new, modern bit of technology or
machinery...and yet...and yet...you're scared to
commit yourself to that BIG LEAP...(But
with these tools, ads, fliers and sales letters you'll soon find
yourself with too many clients!)
Well, guess
what....if you answered 'YES!' to any of the above 'don't you
hate it when...' questions,
YOU ARE NOT ALONE!
In
fact, I used to feel exactly the same. And so do thousands and
thousands of salon and spa owners all over the world. I know
that, because I talk with them all the time, and they all say the
same things.
So, why do some salons
& spas seem to be so busy all the time, clients coming and going, the
treatments rooms full, with more clients waiting in the reception
room....while other salons seem as dead as a morgue?
You're about to discover the BIG SECRET that's helping literally hundreds of smart salon owners around the world
get new customers fast...and double, treble or even quadruple sales to their existing clients...
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..Nearly
DOUBLED our takings! "...we were absolutely stunned, just by taking the first
steps, our normal weekly takings of about $4,000 went
straight to $7,500! Our referrals are much better, our
clients get much more rewards. (At first) Membership seemed
expensive, but with the returns we've got out of it, the
investment is absolutely minimal, it's just
amazing. Plus the support is great, Jill's helped me out
so much, and I always get my calls returned. It's great!"
Leslie Graham, Shardales International Hair & Beauty. |
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"...Quadrupled response to our advertising..."
"Just
like you said it would, the ad got a fantastic
response - FOUR TIMES the response of any of our
previous advertising.
I ran one ad costing $350 in a local free newspaper,
and in the next two weeks we took bookings for
$3,000 worth of treatments and
we
picked up 30 new clients just off that one ad!!"
Heather Jacobs, Zuki's Hair, Hamilton, New Zealand
(647) 848 2303
(As a Member - even with the 30-day 'Test Drive - you
get the exact ad that Heather used to produce this
result!)
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"...Fantastic
result! $15,920 in EXTRA sales in one month...!"
"We are absolutely stoked with the
results - $15, 920.00 extra sales in total. We are used to
doing well with our in salon promos (average 10,000.00
per month) but this was fantastic!!!!!!!!!! I have
included a copy of the flyers we did up. All we did was
print these up and place them under our nail tables etc
and we blew up large ones and hung them everywhere. Of
course all my staff have had all the treatments and
raved about them. We also made a fuss of clients that
bought the packages and staff were instructed that there
were only 20 of each. in other words they believed this
and so they closed the sale with clients as there
genuinely were only a limited number of each. It was
interesting to note that the more expensive ones sold best.
Tracey Orr,
Absolute Beauty, Launceston, Tasmania (+613) 6331-3800
(As a Member - even with the 30-day
'Test Drive - you get the exact promotion that Tracey
used to produce this result!) |
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 "...no
less than a 40.8% Response Rate...!"
"In December
2005 I sent this series of letters to 71
clients who had come in for the first time
and not immediately re-booked. I was
amazed...29 of them, that's 40.8%, came back
in for more treatments!"
Michelle Weston, Baulkham Hills Beauty,
Sydney, Australia (+612) 9639-9294
(As a Member - even with the 30-day
'Test Drive - you get the exact series of sales letters
that Michelle used to produce this result!) |
 "...without
the Toolkit I would have closed my doors by now...!"
"Thank you so much for
what you have done for my business, without you I'm
sure I would have closed my doors by now. Since
purchasing the kit I have used the letters and ads
with great success. But best of all I have taken
myself off the tools and worked on the business and
not in the business. This has been the best strategy
by far. So I am sorry you haven't heard from me for
a while but I have been very busy putting the
marketing into place!"
Susan lauder, Lauder Beauty, Goodna, Queensland
+617 38189133 |
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"...turned our business into the cash producing machine
it should be..."
We joined around 4 months ago now and the
results to our business can be measured in real dollars.
It has way exceeded what we were guaranteed by the guys
at worldwide salon marketing and has helped turn our
business into the cash producing machine it should be.
Its helped us to educate and train our team to the
extent that they now don't question any marketing we do
because they are seeing the massive results we achieve
by following the system that works. If you are sick of
spending money on marketing and are getting very poor
results ( our last campaign cost $700 to produce and we
made $5500 in three weeks with 26 brand new clients)
then your a fool if you don't invest in this tool kit.
Craig Whitley, Storm Hair, Sydney 02 4647 7790
(Craig has since gone on
to DOUBLE his sales in 12 months - and as a Member you
get access to EXACTLY the materials he used to do it.) |
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"Okay Greg, but before you go on, why should
I listen to you about my salon marketing?"
I’m glad you asked. Let me explain.
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Spa & Salon owners listen intently as Greg Milner
reveals the myths - and truth - about what
actually works in salon & spa marketing
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For many years, I was Executive
Producer of News for major commercial TV stations. When I finally
worked out that commercial TV wasn’t a job for grown-ups,
I left television and decided to start out in business for myself.
I knew very little about marketing, but I soon
acquired an agency for a unique product, and immediately
threw myself into trying to sell this product to the business
market.
And I made a big, big mistake.
I took advice on marketing from
so-called 'experts' who told me to do lots of branding and
'image' marketing. They said - these pony-tailed, Hugo Boss-clad
'account executives' in the advertising industry - that I needed to
'lift the profile' of the business, 'establish my market position',
and 'create an awareness in the market'.
So I took their advice. I spent
thousands on a 'market survey'. I got a graphic design company to
design me an impressive-looking logo, letterheads, lots of
'corporate branding'. I ran expensive ads in the local papers.
Month after month, I waited for
all this 'gee-whiz' stuff to start working. The phone remained
stubbornly silent. To my horror, I realized I'd spent money on
exactly the wrong kind of marketing for my small business.
In my first year, I flushed more
than $100,000
down the toilet on marketing that simply didn't work.
By then I was desperate. And I was
broke. Dead broke. I simply couldn't afford to even put gas in the
car. But I also
Got angry!
I was angry because I'd trusted
these idiot 'experts'. I figured 'look, these guys are talking about
marketing for the BIG end of town...corporations with millions of
dollars in the bank, who don't care if they spend a few million on
advertising that does nothing but stroke their egos. I want
marketing that works for small businesses. Marketing I can measure.'
The Discovery That Changed My
Life...and can
Change Yours Too, if You Want it to...
I began to study marketing...in
particular, the kind of marketing that almost NO business owner
knows about. It's called
Direct Response Marketing
I studied hard, bought manuals and
went to seminars. It was a
revelation!
Pretty soon, I understood exactly
what I'd been doing wrong. Almost overnight, I realized that almost everything I'd ever been told about advertising was wrong. It was a shocking thing, but at least I worked it out before I
spent another cent on the kind of marketing I'd been doing...before
I wasted another dollar on marketing that makes advertising creative
types feel good, but doesn't make any sales!
And I discovered the definition of
what marketing actually is:
"Good marketing is any activity
which brings customers to you with a pre-disposition to buy from you and
you alone, at the price you want them to pay..."
The key words here were
'pre-disposition' and 'at the price you want them to pay'.
Imagine that! It became so
obvious...that marketing for small business had nothing to do with 'branding' or 'image' or lovely 'graphics', or
even customer service...that's what happens after your
marketing's worked and brought the customer in.
It had everything to do with
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Getting the attention of your customers - being prepared to stand out
and be BOLD! (Hint: the name of
your business is NOT what gets the attention of your customers!
How about a headline that says "The New Skin Treatment That
Makes Even a Plain Girl Beautiful"!)
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Making them
an outrageous offer - and that does NOT mean discounting - in
fact, it has a lot to do with raising your prices! (In the tools you
can download right here, you'll discover how to create an offer
like "$237 Worth of Beauty Treatments for Only $99!" - without it actually costing you anything extra!)
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Taking away
their risk of buying from you... (Here, you'll
discover the simple strategy that can double response to your
advertising - and the strange thing is, you no doubt already do
this, and probably keep it a secret!)
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Writing
copy that compels your clients and
prospective clients to pick up the phone NOW! (In these sales
letters, ads, and fliers, you won't actually have to write the
copy yourself, it's already done for you.)
So I began learning the direct
response marketing business, and applying it to my own business. I started doing what nobody else in
my market was doing - direct mail. I sent
out thousands and thousands of letters, inviting business owners to
seminars. They turned up in droves.
Suddenly - almost overnight - I
was selling more product than any other agent in the
country!
In my former life, I would write
ads that looked 'professional' - in other words, didn't say much,
but 'looked' lovely. Now, I wrote ads that looked anything but
'professional' - they were full of copy - and they ...
... 'sold' like crazy!
I had discovered the BIG SECRET of
marketing that works...
The Stunning Power of the Written Word
It's called Salesmanship in Print .
The ability to words down on paper that compel a customer or
prospect to buy from you alone, at the price you want to charge, is THE most powerful, money-producing asset
any business owner can ever possess...
Then, after several years of study
and putting my new knowledge into action, I discovered something
else. I discovered I knew more about marketing, more about how to
get new customers to readily buy, more about how to get more money from existing
customers,
than most business owners ever learn, or bother
to
put into action even when they find out the secret!
Owners of small businesses began
to hear about what I was doing with my own marketing, and started
hiring me to help them with theirs.
I charged HUGE fees, simply
because I knew more than they did. BUT...they didn't care,
because the sales letters and ads I wrote for them...worked...!
(For example: Last year I wrote a
full-page Yellow Pages ad for a large Law Firm. I charged $7,000 to
write that single ad. They paid it, happily.)
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"A 4 to 1 return on investment..."
"Using
Greg's sales letters and marketing system, we attracted
new fees of approximately $150,000 at a cost of less
than $30,000 - a great return on investment and well
worth the effort."
Joe
Lawrence, Director, Lawrence Business Management,
Fremantle, Western Australia
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“9 to 1 return on our marketing dollars.”
"After only a few short but action-packed months
working with Greg we had turned our marketing
completely around. Our first advertisement was
run in the last week of April. We spent $900
or so on the advertisement and generated 700
prospects. Of those prospects we generated 8 sales,
at an approximate value of $8,000, very quickly
thereafter (that's nearly a 9:1 return on our
marketing dollars). That's not a bad return, and in
record time. The sales cycle on these 8 deals
was 1-2 weeks, whereas our previous sales cycle was
longer at 2-4 weeks. If Greg tells you try
something in your marketing, then my suggestion is
"just do it". This guy knows his stuff.
Thanks Greg."
Margie Baldock, Founder, Conscious Investor, Sydney.
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As I was learning the secrets of
compelling direct response marketing - and applying them to my
business as well as for my private consulting clients - I came
across a ...
... Little Known, but Powerful Formula ...
for writing compelling ads and
sales letters that could be applied to literally any business, that any business owner could use.
As it happens, at the time I was
dating the
owner of a small beauty salon in my home town, specializing in micro-dermabrasion
and permanent makeup. This business owner had bought one of those
‘generic’ marketing packages, full of great ‘how-to’ information.
But there was one problem this salon owner had with it. She
said: |
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“Greg, I don’t want to know how to do it.
I don’t have time to learn the theory! I don’t have the writing
skills, or the computer skills either….I
just want it done for me!”
Disgruntled Salon Owner, Perth
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So I began by re-writing her
Yellow Pages ad, making just ONE small change to her old ad. That
one small change produced a whopping 30% increase in response immediately!
Then I started writing a series of
letters she could send to her clients. Mothers Day letters, Change
of Season letters, New Client Letters, letters to get old clients
back, Valentines Day letters, Newsletters, and so on…
I created ads for her salon...ads
that were nothing like anything she had ever seen before in the
beauty business...at first she was nervous, anxious about
what would her friends and colleagues think?
But these ads worked. One
particular ad is still running today...and still regularly pulling a two to one return on investment, week after week!
BUT...but - she
still needed a complete system that would automate all this
hard work...
So I began putting together
everything I had learned, plus everything I had developed for this
salon owner...then began writing and adding more and more sales
letters, ads, flyers and so on.
Then I brought in some outside
help. I found one of the best sales people I know, Jill Groves, and
asked her to put together a Manual, a salon-specific sales manual so
staff could sell treatments and products without
them even realizing they were doing it!
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Jill
(pictured at left) was the perfect choice to write such
a sales manual. She had once owned a successful nail
salon, and at the time she joined me, she'd been working
as a trade-coordinator for an international trade
exchange.
When she took over her
base of clients, these clients were trading just $80,000
a month. Just 10 months later, they were turning over no
less than $512,000 a month. That's selling! |
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 Jill Groves, author of 'Selling with Energy'
coaching salon & spa owners on how to increase
sales.
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| Co-incidentally, Jill had spent the previous two
years specifically researching and gathering material on the
sales methods (or rather, lack of them) employed in beauty
salons, day spas and hair salons for a book she was planning to
write. It couldn't have been more perfect timing! We set to
work. |
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Finally, after more than 12 months, we had a system, a
purpose-built 'business-in-a-box' marketing system designed and
written just for the salon owner....
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 “...Absolutely
fantastic...sent your letters to just 179
clients and made $4,585!”
“I am so glad I
joined—I
sent a letter from the Toolkit to 179 clients, took 24
bookings at $110 plus 9 of them brought friends @ $55
each. (Plus one of those friends bought $900 worth of
treatments and products) Then I sent letter #2 from the
series and made another FIVE sales at $110. Total sales
of $4,585 from just TWO letters to a few clients! Having the words
written down for you is a HUGE help. You may change
things to reflect your own personality more but
fundamentally the way the system is written WORKS!"
Brigitte Benge, Me Skin & Body, South Yarra Victoria,
0402 108541 |
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  The
Essential Salon Owner's Marketing Toolkit™ (right)
(for beauty salons & day spas) and the
Hair Salon Marketing & Sales Training Super Kit (left)
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Combined with our Gold Inner Circle Mentoring Program,
it's the World's First - and still the ONLY Complete
'Marketing-in-a-Box' System of Winning Ads, Sales
Letters, In-Salon Selling Strategies, CD & DVD
Tutorials, Continuous Online Updating and Fanatical Support...Designed and Built Only
for the Salon/Spa Owner...
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...all at a tiny fraction of the cost of having me, in your business, writing
all your marketing material for you!
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PLUS... we take you by the hand and
guide you every step of the way, with one-on-one coaching
calls to make sure you stay on track.
Click the play button and eavesdrop as
I guide one of our members in a recent coaching call...
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Imagine being able to do this:
It’s coming up for Mother’s Day…you need sales
letters to send to your clients so they book
ahead…you simply choose the Mother’s Day series
of sales letters from the Toolkit in hard copy,
put the enclosed CD into your computer, change
your salon details and modify the offer to suit
your treatments, and Bingo! Hit the Print
button!
Or this:
Your Yellow Pages rep is hassling you for your
ad copy…you have NO idea what to put in your ad,
so you open the Toolkit, choose an appropriate
ad from the selection, ask your Yellow Pages rep
to make the changes you require!
Or this:
You want more clients from local
businesses….from the Toolkit, you simply choose
the pre-written Business of the Week
certificate, modify it using the Word document
on the CD provided, print it out, and hand
copies to staff your nearby Real Estate office,
lunch bar, bank etc.
Or this:
Your answering machine message puts clients off,
rather than encourages them…you need a new
script, but can’t think of the right thing to
say…from the Toolkit you choose any one of the
pre-written scripts in “Selling with Energy”
(part of the Toolkit) and record your new
message.
And that's just a tiny part of what you receive as a Gold Inner Circle Member...
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"It is without doubt the best business investment I have
ever made..."
Tracey Orr, Absolute Beauty,
Launceston, Tasmania
(+613) 6331-3800 |
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Here's a sample of what's in the Essential Salon
Owner's Marketing Toolkit and the Hair Salon Marketing & Sales
Training Super Kit (in each System, the ads, flyers and sales
material is specifically written for hair and beauty salons)
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| MANUAL 1:
MANUAL 2:
MANUAL 3:
PLUS:
PLUS:
PLUS:
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130-page
Marketing Manual, including
-
26 complete series of Sales Letters you can use to
market virtually every occasion on the Marketing
Calendar (see
details below) Never again sit staring at a blank page or
computer screen!
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19
proven, winning ads - these ads have been used
successfully by Toolkit owners all over the world
(see testimonials)
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Newsletter Templates - simply use these to create
your own instant newsletter to clients
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PLUS!
Already proven mailbox flyers, brochures etc
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PLUS - all this on CD, so you can simply insert
into your computer and print - no laborious
re-typing!
Here's
just a sample of the sales letters and other templated
marketing tools in the Toolkit Manual:
New Client Letters: Series
of Three
To send to new clients of your salon.
These letters are designed to be mailed directly after your client’s visit.
 "75%
Response...!"
"Just using the series of New Client letters
we get a re-booking rate of 75% - that is
just unheard of. And when you think that
each regular client is worth maybe $2,000 a
year or more...these marketing tools are
GOLD for us...."
Sonya Moore, The Beauty Bar,
Frankston South, Victoria.
Ph +613 9533 0733 |
Change of Season Letters: Series of Three The weather is warming up, people are
beginning to shed those heavy winter clothes. Take advantage of the new, brighter mood to encourage your clients to ‘get ready for summer’.
Christmas Letters: Series of Three (secret 'Members only' information blacked out) Plan to send this letter out so it’s
delivered early November. Mark it off
on your Marketing Events Calendar. I’ve
included provision in the text here so you
can
New
Mover Sales Letter:
You
can purchase new mover lists from list brokers such as Dun &
Bradstreet. Send this letter. It often
improves response to use a red date stamp in
the box shown at the top right of the
letter, and refer to the date as a deadline
in the body of your letter.
Mother’s
Day Letters: Series of
Three
To win NEW Clients and up-sell to existing
clients. This can be used as a leaflet drop
to homes in your immediate area, and/or to
mail to the homes of existing clients. As a
leaflet drop, you can either drop this as a
single sheet into mailboxes, or better,
enclose it in an envelope with
Business
of the Week Certificate:
(Secret Members only' information blacked out)
Once a week, visit a local business nearby
and .................. i................................................................................... Toolkit owners
using the Business of the Week certificate
have reported astounding results!
Best
Client Gratitude Letter:
Use this to formally thank your best
clients, once they have spent a certain
amount with you over a period of say, three
months, with a special Gift Voucher or a
Gift Pack.
‘Raise
the Dead’ Letter:
(Secret 'Members only' information blacked out)
Every three months, (mark it on the
calendar!) go through your client base
(this is where you need a computer!) and
make a list of everybody you haven’t seen
for three months. This is the letter you
send them, accompanied by a small Gift
Voucher. .................................. i...................................................................................
Back
to School Letters:
The school holidays are about to end. Here
are the letters to generate a heartfelt
response from all the mothers worn out by
noisy children!
Conversion Letter:
If you have clients who only ever come in
for one service, use this letter or a
variation of it to convert single-service
clients to other services.
 “…$4000
in Gift Voucher sales in a single day…”
“My first week I sent out a letter for our
"waxing only clients", and for an investment
of $10 for postage, I made over $400 in
sales . I also used another suggestion of
value adding on our sign that we have
outside the salon. I had 15 clients book in,
and this made a week that was looking
particularly quiet, turn into a very
profitable one.
“Then I used the Toolkit to construct an
offer for my newsletter – thanks to that
single newsletter, I made a whopping $4,000
in Gift Voucher sales on the day before
Mother’s Day – literally doubled my sales
over the same day last year.
Liz Smith, 5th Avenue Day Spa, Brisbane,
Queensland |
Valentines
Day #1 & #2:
(secret Members information blacked out)
Start mailing these three weeks before
Valentines Day. You only have her name and
address, so mail these in a plain envelope
addressed to
........................and then her name and address. Yes, she
might open it…but it’ll still end up on his
desk! Ten days after the first letter, mail
the second letter, only to those who don’t
respond to the first!
Referral
Letter: (secret
Members only information' blacked out)
The premise behind this
promotion is simple: send your best clients
a letter with ........................................................ Because the new
client she’s sent to you could be worth
$1,000 to $2,000 a year or more to you.
100-page "Selling
Like Crazy" in-salon Sales Blueprint
10
easy-to-read chapters - simple, proven in-salon sales
strategies that can double, treble or even quadruple
your treatment and product sales inside two weeks!
Including
Chapter 1 - Taking the Call
The
crucial words you must say – and the
questions you must ask – to maximize your
chances of getting the appointment.
Remember, ‘what are we really selling?’
Chapter 2 - Up-selling on the Phone
You will be amazed at what can be done to
increase average revenue per client visit –
even before the client has entered the
salon.
Chapter 3 – The Answering Machine
Most businesses regard the answering machine
as just another business tool, and not a
very important one at that. But here’s how
you can turn your answering machine into a
powerful sales-maker that generates profits
while you sleep!
Chapter 4 - First Impressions Do Count
You’ve secured the appointment, even managed
to interest the new client in other services
she didn’t even ask for. Now comes the ‘make
or break’ – those first few seconds when she
enters your salon for the very first time.
Do you pass, or fail?
Chapter 5 - The Wow Factor
When your client walks out of your salon,
stands on the pavement, shakes her head
smiling to herself and says ‘WOW!’, then you
know you and your staff have done a great
job. Here’s how to achieve that WOW factor.
Chapter 6 - Selling in the Room – the DO’s
and DON’Ts
Do you simply give your client the service
she booked – or do you use every opportunity
to upsell products and other services?
Here’s how to do both:
Chapter 7 - Selling at the Counter
The deadly sins – and the easy virtues –
that make up-selling at the counter so
simple.
Chapter 8 - Value-Adding – Booking in
Advance – Why and How to.
It’s about HOW you ask the question.
Chapter 9 - Up-selling from your Client Files
– Your Data Base.
What a database can tell you about your
clients. How you can squeeze more juice
from the orange.
Chapter 10 - After Service Selling
How you solve the problem is 10 times more
important than the problem ever was.
CD & DVD Tutorials - Our Tele-seminars with
Successful Salon & Day Spa Professionals around the
world, including:
 "Five
Secrets to Finding, Hiring & Keeping Great Staff" with Andrew
Finkelstein, President of The Beauty Resource, New
York. Our Toolkit Members listen in and ask
questions as Greg discusses with Andrew the best ways to
solve the problems almost all salons & day spas have - staff issues!
 "How
I Used Simple Marketing Strategies to Build a $1.4m a
Year Day Spa." with David Pryor, founder of
A Touch of Health Day Spa, Memphis, TN
As our
Toolkit members listen in, David reveals how he asks -
and gets! - up to $3,499 up front...for massages!
"How
to turn $800 worth of Treatments into New Business Worth
Over $200,000!" with Jill Groves,
author "Selling with Energy"
Jill
discusses the little-known secrets to turning your top
referrers into money generators...and have them thank
you for it!"
"How
I built my business from one room at the back of a
hairdressers into a 13-staff cash machine inside 5
years!"
Super-successful
salon owner Tracey Orr reveals the secrets of her
amazing success in this 60-minute live tele-seminar with
salon owners all over the world.
 DVD: How
to Create an Offer SO POWERFUL Your Competitors will
Think You're Crazy!
In this
74-minute DVD, filmed in front of a live audience of
salon owners, Worldwide Salon Marketing Founder Greg
Milner reveals the little-known but simple formula for
creating an offer your competitors simply cannot match!
PLUS: How to raise your prices today, and still
outsell your rivals...
12 Months of
MONTHLY ONE-ON-ONE COACHING
We pride
ourselves on our FANATICAL support for our
elite Toolkit members. Toolkit members get to
discuss their marketing & sales issues with us every
month for 12 months. Not only do we coach you on the
phone and provide detailed instructions, but we'll even
create new marketing material for you and make it
available to you online!
"...Best investment
I ever made!..."
"For me, the
Number #1 benefit of being a Member is the constant flow of information
that's always being updated and made
available to us. It is the best investment I
ever made!"
Effie
Argys, Escape Beauty Lounge, Hobart,
Tasmania
(+613) 6223-3433 |
Salon Masterminds Success Tele-Seminars
Every month, we
invite you to 'eavesdrop' as we interview famous and
successful salon & spa professionals from around the
world about exactly 'how they did it'. You get to dial
in to a special telephone conference number - even ask
questions of these Salon Superstars.
FREE 12-months Members-Only Access to the Special 'Sealed Section' of
our Membership Website
Imagine being
able to simply download new ads, sales letters,
brochures and flyers as they're produced and tested by
our Toolkit members around the world!
Never again feel
like you're operating your business in a vacuum,
isolated from the successes of other salon & Day Spa
owners! |
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TOTAL VALUE: $42,685
But You Can Get Your Hands on the WHOLE
FORTY TWO THOUSAND DOLLAR PACKAGE FREE FOR THIRTY DAYS - and See Bigger Profits in Your Bank Account
in 14-days or Less!
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 "...business
grown by $200,000!..."
"In the two years I've been a Member, my business
has grown by $200,000. And we just had the biggest quarter ever. Business
just keeps getting bigger. The tool we used
immediately from the Marketing Manual was flyers
with value add offers. Having an actual template
allowed me to immediately create a flyer that
actually worked. I sent it out knowing that it
would actually work and it did, the flyer
brought in quality clients – not price
shoppers. And these clients sent me more quality
clients."
Kellie Rout, Emphasis on Hair, Townsville,
Queensland |
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How Much??
"Okay Greg, cut the c**p...just tell me how much
Gold Inner Circle membership is if I want to stay on beyond my 30-day Test Drive!"
Fair enough. It's true, my accountant tells
me that if I had to recreate the
System for
a single salon or day spa, I would have to charge....
a minimum of
$42,685!
Yep, that's how
much value is in just the Essential Salon Owner's Marketing
Toolkit and the Hair Salon Marketing & Sales Training Super Kit...but of course, we don't sell it for that much.
In fact, because we've been able to template all the sales
letters, ads and fliers so you can simply insert the CD and modify
the templates to suit your salon or spa, we've been able to get the
price down to just
$7,228
Dollars over 9 months (or one up-front payment of $6,228)
(includes 1st 9 months
Membership
fee of $247 per month)
PLUS - I back it with my 100% Guarantee:
I'll put my money where my mouth is. (IF YOU QUALIFY)
Use the entire System, including one-on-one coaching for the first
30-days FREE.
Any time up to 30 days, send it back in re-saleable condition and
it's cost you nothing more than shipping.
PLUS -
keep the entire System for up to THREE MONTHS. If you're not
completely satisfied that the System has helped you increase sales
by at least 20% in that time, just send it back and you pay nothing more than your first two installments!
(Try getting a Business Coach to give you that
sort of guarantee!)
Now, let's look
at some value here...
Take the example of Sonya Moore's testimonial ...here
it is again:
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"75%
Response...!"
"Just using the series of
'New Client letters'
we get a re-booking rate of 75% - that is
just unheard of. And when you think that
each regular client is worth maybe $2,000 a
year or more...these marketing tools are
GOLD for us...."
Sonya Moore, The Beauty Bar,
Frankston South, Victoria.
Ph +613 9533 0733 |
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Let's say that Sonya ONLY sent the New Client Letters
to 16 new clients. (And of course, she would be very, very silly
to do that, wouldn't she, if they're working so darned well!)
At a re-booking rate of 75%, that's TWELVE first-time clients
who have decided to keep coming back for more.
Even if each of these 12 new clients ONLY EVER
re-booked for treatments worth $50 a piece, that's $600 in sales
Sonya never would have made!
Heck, imagine if just that since series of
sales letters helped you to gain...oh, let's say just FIVE new,
regular clients every month. And each new client was worth just
$500 to you over a full year.
Mmmm... 5 X 12 months = 60 new clients in a
year.
60 new clients @ $500 = $30,000!!! in a full year!
Frequently Asked Questions
Q: "What kind of salon or spa should
join the Gold Inner Circle Membership Program?"
-
A: If you are already rich beyond
your wildest dreams, have neither the desire nor use for
any more money, have more time on your hands than you
know what to do with, then the Inner Circle is not for you.
If, however, you
want more profits in your bank account, want that luxury
car, want to able to take time off with your family when
it suits you - not your business, or your staff - then
the Inner Circle will help you get that.
And of course, if you qualify for the FREE 30-day Test
Drive, you'll begin to see results immediately.
Q: "If I join, will I get
obscenely rich overnight?"
-
A: No. But you will be able to put
more money in your bank account in 7 days OR LESS. There
are tools in the System that you can implement
literally right away, and see them make money for you.
Other tools, such as the direct mail letters, flyers
etc, might take you a few days to get out. And like any
system, the tools have to be used to be
effective. It won't suddenly leap off your bookshelf of
its own accord and gang-tackle prospects as they walk by
your shop, dragging them through the door and pillaging
their wallets for you.
You will only need to implement a tiny fraction of the
tools in the System to begin seeing results
immediately.
Q: "How much work will I have to do to
make it work for me?"
-
A: How long is a piece of string? ANY
tool in the System will instantly make you more money. What
you won't have to do any more is write
your own letters, flyers or ads. They're all done for
you. If you qualify for the 30-day FREE Test Drive, you'll
be able to simply insert the Templates CD that comes
with the System, insert your name and salon details,
and click 'print' - BINGO, your first mailing is done
for you!
Q: "What if I join for the
30-day Test Drive and decide I don't
want it?"
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